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Grundlagen für eine effiziente und effektive Unternehmensführung in jungen Kleinstunternehmen

Grundlagen für eine effiziente und effektive Unternehmensführung in jungen Kleinstunternehmen

          
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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1.0, FH OÖ Standort Steyr, Veranstaltung: Unternehmensführung, Sprache: Deutsch, Abstract: Der Unternehmer von heute gilt als Arbeitgeber, Innovator und Risikoträger. Jährlich steigt die Zahl der Unternehmensgründungen in Österreich. Leider belegt die Statistik, dass sich die Überlebensquote der neu gegründeten Unternehmen von Jahr zu Jahr verschlechtert. Die Hauptursache, warum Jungunternehmen in den ersten Jahren scheitern, ist nicht, wie viele glauben, durch äußere Einflüsse oder das Ausbleiben von Kunden bedingt. Vielmehr liegt der Erfolg des Unternehmens in der eigenen Hand. Um am Markt langfristig zu bestehen, muss das unternehmerische Handeln und Denken junger Unternehmer gefördert und unterstützt werden. Die vorliegende Arbeit soll verdeutlichen, welche Methoden und Werkzeuge zur effizienten und effektiven Unternehmensführung zur Auswahl stehen und wie diese zu nutzen sind. Ein gutes Produkt alleine ist nicht für den Erfolg eines Unternehmens ausschlaggebend. Erfolgreiche Unternehmensführung bedeutet alle betrieblichen Funktionsbereiche wie Finanzen, Rechnungswesen, Produktion und Marketing im Überblick zu behalten. Die Bachelorarbeit gibt dem Jungunternehmer ein Grundgerüst für die Kontrolle, Steuerung und Planung seiner unternehmerischen Aktivitäten. Ein verantwortungsvoller Umgang mit den finanziellen und betriebswirtschaftlichen Instrumenten ist von hoher Bedeutung, um die Existenz und den angestrebten Erfolg eines Unternehmens abzusichern. Welches der vielfältigen Instrumente der Unternehmer wählt ist individuell. Was er jedoch stets bedenken muss sind die Fragen: Wo stehe ich? Bin ich noch auf dem richtigen Weg? Wohin möchte ich gehen?


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Product Details
  • ISBN-13: 9783656844853
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 118 gr
  • ISBN-10: 3656844852
  • Publisher Date: 27 Nov 2014
  • Height: 210 mm
  • No of Pages: 82
  • Spine Width: 5 mm
  • Width: 148 mm


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Grundlagen für eine effiziente und effektive Unternehmensführung in jungen Kleinstunternehmen
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