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Grundlagen des strategischen Bankmanagements

Grundlagen des strategischen Bankmanagements

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,0, Technische Universität Darmstadt (Institut für Betriebswirtschaftslehre), Sprache: Deutsch, Abstract: Die Gegenwart ist für Kreditinstitute wie kaum zuvor durch tiefgreifende Umbrüche und Veränderungen gekennzeichnet. Die Komplexität, Dynamik und Unsicherheit der Problemstellungen, mit denen Banken konfrontiert werden, nimmt immermehr zu. Um am Markt wettbewerbsfähig zu bleiben, müssen Strategien entwickelt werden, die ganzheitliche Lösungen anbieten. Durch strategisches Bankmanagement soll das Problem der Komplexitätsbewältigung gelöst und die Unternehmensleitung in die Lage versetzt werden, dem Unerwarteten mit einem Höchstmaß an Flexibilität und Schnelligkeit zu begegnen. Strategisches Management verhindert weiterhin, dass Unternehmen von neuen Entwicklungen unvorbereitet überrascht werden . Genau unter solchen Umständen ist strategisches Bankmanagement unabdingbar. In der bankbetrieblichen Literatur existiert zum gegenwärtigen Zeitpunkt eine geringe Anzahl an Veröffentlichungen, die sich mit dem Thema "strategisches Management" befassen. Die Bankbetriebslehre hat nur mit Verzögerung auf die aktuellen Anförderungen der Praxis reagiert. Das hängt eng damit zusammen, dass das Verständnis von dem, was strategisches Bankmanagement eigentlich darstellt, im Verlaufe der Jahre verschiedene Entwicklungen durchlaufen hat und bis heute bei den Banken ganz unterschiedlich ausgeprägt ist. Die fünf chronologischen Entwicklungsstufen sind: Budgetierung und finanzielle Kontrolle, langfristige Planung, strategische Planung der Bankgeschäfte, strategische Planung für die Bank als ganzes und letztendlich strategisches Bankmanagement. Aus diesen Gründen ist es von entscheidender Bedeutung für die Zukunft der Finanzbranche, dass das Thema des strategischen Bankmanagement gründlich untersucht wird, zum einen um die strategischen Zusammenhänge des Bankmanagements klar zu veranschaulichen und si


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Product Details
  • ISBN-13: 9783638730365
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 210 mm
  • ISBN-10: 3638730360
  • Publisher Date: 19 Feb 2008
  • Height: 297 mm
  • No of Pages: 92
  • Series Title: German
  • Weight: 241 gr


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