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Grundfragen der Medienwirtschaft. Ausführungen, Erklärungen und Ergänzungen zur Publikation von Schumann, Hess & Hagenhoff (2014): Lern- und Übungsbuch

Grundfragen der Medienwirtschaft. Ausführungen, Erklärungen und Ergänzungen zur Publikation von Schumann, Hess & Hagenhoff (2014): Lern- und Übungsbuch

          
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About the Book

Fachbuch aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Hochschule Fresenius; Köln (Wirtschaft und Medien), Veranstaltung: Medienökonomie, Medienwirtschaft, Medien-BWL, Sprache: Deutsch, Abstract: Dieses Übungs- und Arbeitsheft richtet sich an Studierende der Medienwirtschaft und des Medienmanagements und bezieht sich auf die Inhalte des Originalwerks "Grundfragen der Medienwirtschaft. Eine betriebswirtschaftliche Einführung" von Matthias Schumann, Thomas Hess & Svenja Hagenhoff (2014). 5., überarbeitete Auflage. Springer Gabler. Berlin. Heidelberg. Den jeweiligen Kapitelinhalten sind Lernziele vorangestellt. Sie dienen als Orientierungshilfe und ermöglichen es, den Lernerfolg selbst zu überprüfen. Inhaltlich werden die Themen des Originalwerkes aber nicht einfach wiederholt, sondern mit Bezug auf das Kapitel bzw. die Seitenangabe im Originalwerk aus einem anderen Blickwinkel dargestellt und z. T. erweitert. Dieses Begleitheft enthält 38 Abbildungen und 17 Tabellen sowie mathematische Erklärungen. Zur schnelleren Orientierung sind Merksätze bzw. besonders wichtige Aussagen durch Fettdruck und/oder Einzug hervorgehoben. Zu den Aufgabenstellungen aus dem Originalwerk werden im Heft Lösungsvorschläge angeboten. Darüber hinaus ist ein Glossar eingearbeitet, das 66 wichtige Begriffe der Medienwirtschaft erläutert. Zudem sind 45 Literaturquellen eingearbeitet und im Anhang etliche aktuelle Daten und Fakten über die Medienwirtschaft tabellarisch aufbereitet worden.


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Product Details
  • ISBN-13: 9783668359147
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 102
  • Series Title: German
  • Sub Title: Lern- und Übungsbuch
  • Width: 148 mm
  • ISBN-10: 3668359148
  • Publisher Date: 27 Dec 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 145 gr


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Grundfragen der Medienwirtschaft. Ausführungen, Erklärungen und Ergänzungen zur Publikation von Schumann, Hess & Hagenhoff (2014): Lern- und Übungsbuch
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Grundfragen der Medienwirtschaft. Ausführungen, Erklärungen und Ergänzungen zur Publikation von Schumann, Hess & Hagenhoff (2014): Lern- und Übungsbuch
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