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Growth Hacking - Konsequent Umsetzen: Prozesse, Instrumente Und Mindset Für Ein Schnelles Und Nachhaltiges Wachstum - Mit Roadmap Und Checklisten

Growth Hacking - Konsequent Umsetzen: Prozesse, Instrumente Und Mindset Für Ein Schnelles Und Nachhaltiges Wachstum - Mit Roadmap Und Checklisten

          
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About the Book

Der Nimbus des Silicon Valley ist ungebrochen. Doch was ist das Geheimnis hinter dem gigantischen Wachstum dieser Firmen? Wie ist es Facebook, Dropbox, Tesla, Airbnb und Co. gelungen, innerhalb von wenigen Jahren zu Unternehmen mit Milliarden-Bewertungen heranzuwachsen? Fragen, auf die Growth Hacking Antworten liefert. Diese Technik erfordert neben einem kreativen und innovativen Mindset zugleich tiefes Produkt- und Zielgruppenverständnis sowie eine strukturierte Vorgehensweise. Die Anleitung dazu liefert dieses Buch - mit Beispielen und Checklisten. Es bietet Growth-Hacking-Einsteigern und -Fortgeschrittenen einen praktischen Leitfaden zur Entwicklung und Überprüfung eigener Growth-Hacking-Aktivitäten.
In einer Roadmap hat Lukas Gassner die Erkenntnisse und Growth-Hacking-Erfahrungen der letzten zehn Jahre zusammengetragen und zu einem roten Faden verknüpft. Sie erfahren, wie Sie regelmäßig individuelle Growth Hacks entwickeln können, die sowohl skalierbar als auch wiederholbar, messbar und wirksam sind. Dabei wird bewusst auf Veteranen-Storys und Anekdoten verzichtet. Hier geht es ausschließlich darum, wie Sie nachhaltige und reproduzierbare Ergebnisse erzielen.
Ein umsetzungsorientiertes Buch für Start-ups und KMU sowie für Großunternehmen, die agil handeln können.
Aus dem Inhalt

  • Was ist Growth Hacking - und was ist es nicht? Und was ist ein Growth Hack?
  • Der Growth-Hacking-Prozess: Mit Struktur zum Erfolg
  • Customer: Der Kunde steht immer im Mittelpunkt
  • Experiments: Wachstum ist kein Zufall, sondern das Ergebnis planvollen Vorgehens
  • Culture: Einordnung des Growth Hackings im Unternehmen
  • Product: Die fünf Produktphasen im Growth Hacking
  • Anwendung der Growth-Hacking-Roadmap
  • Growth-Hacking-Fallstudien digitaler und analoger Produkte


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Product Details
  • ISBN-13: 9783658332563
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 234 mm
  • No of Pages: 212
  • Spine Width: 13 mm
  • Weight: 340 gr
  • ISBN-10: 3658332565
  • Publisher Date: 10 Jul 2021
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Prozesse, Instrumente Und Mindset Für Ein Schnelles Und Nachhaltiges Wachstum - Mit Roadmap Und Checklisten
  • Width: 156 mm


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Growth Hacking - Konsequent Umsetzen: Prozesse, Instrumente Und Mindset Für Ein Schnelles Und Nachhaltiges Wachstum - Mit Roadmap Und Checklisten
Springer Fachmedien Wiesbaden -
Growth Hacking - Konsequent Umsetzen: Prozesse, Instrumente Und Mindset Für Ein Schnelles Und Nachhaltiges Wachstum - Mit Roadmap Und Checklisten
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