"This manual should be read by any expert or small business owner who is looking for a way to get more clients, generate more profit per client and make existing clients return more often. Dimitris managed to break down the process of creating and using short online courses to increase profits, cut marketing expenses and build loyalty. Brilliant." -Anthony Heinecke
There is one thing that you get when you manage a 22 Million dollars company with online business and marketing courses that reached tens of thousands of experts and business owners: insight on what works and what doesn't.
Dimitris Bronowski, in this manual, summarizes how any expert or small business owner can package in a few days valuable information in an online course, and then use this course to increase profits while reducing marketing expenses. Although most online course creators focus on selling the courses, this is only a limited, yet lucrative, use of those resources
As Dimitris explains, if you create the courses the right way, you can easily
- Increase the number of repeat clients
- Increase the revenue per client
- Increase the number of new clients
- Decrease your marketing expenses.
Your online courses can be your tool to win prospective clients trust in your services, and the base of your referral marketing strategy. You can use them to educate clients about your other offers, and increase the frequency with which they request your services. However, to do that, your courses need to be created based on effective marketing principles.
In this book you will learn:
- How to use online courses to increase the number of repeat clients, the revenue per client and the number of new clients
- How to design your course so that it does the marketing for you
- How to optimize the information you package based on powerful marketing techniques so that viewers become clients
- How to create, record, edit and publish your online course (alone or by outsourcing it).
Dimitris' experience comes from being the CEO of Open Circles Academy, the fastest growing business training company in the Netherlands. Open Circles Academy, based on one of the country's most prominent newspapers, has benefited the Dutch economy by creating an additional of 250 Million Euros of revenue for its clients.
Dimitris took over during the time the company was transitioning from physical events to offering all the training material using online courses. This manual was created based on the insight he gained during that transition while marketing online courses to tens of thousands of clients and supporting experts and small business owners in creating their own online courses.
