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Green Marketing e immagine del marchio aziendale

Green Marketing e immagine del marchio aziendale

          
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About the Book

L'obiettivo di questo libro è condurre un esame completo dell'influenza del marketing verde sull'immagine del marchio delle organizzazioni. Questa analisi approfondirà le diverse dimensioni e gli elementi che portano a un effetto favorevole o sfavorevole. La ricerca condurrà un'analisi completa di articoli accademici, casi di studio e indagini empiriche rilevanti, con particolare attenzione all'esame degli atteggiamenti dei consumatori, al coinvolgimento delle parti interessate e all'attuazione di iniziative di responsabilità sociale delle imprese. I risultati dello studio presentato in questo libro forniranno contributi significativi alle organizzazioni che stanno adottando strategie di marketing ecologico, poiché forniranno spunti vitali e contribuiranno a rafforzare l'immagine del loro marchio. Questo libro si propone di accertare i principali determinanti che influenzano il comportamento dei consumatori e i processi decisionali in relazione a beni o servizi ambientalmente sostenibili. Questa ricerca rappresenta un prezioso contributo all'attuale corpus di informazioni sul marketing verde e alla sua influenza sull'immagine del marchio delle organizzazioni. Offre spunti pratici che le aziende possono prendere in considerazione nei loro sforzi di sostenibilità.


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Product Details
  • ISBN-13: 9786208178819
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6208178819
  • Publisher Date: 12 Oct 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 118 gr


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