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Great Catapult: How Integrated IP Management Will Shoot Your Brand to Success

Great Catapult: How Integrated IP Management Will Shoot Your Brand to Success

          
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About the Book

Intellectual Property (IP) is fast becoming the most valuable business asset: proprietary brands, design and content determine the success and longevity of companies. THE GREAT CATAPULT shows the way in this global reality. This first-of-its-kind guide for the C-suite not only summarizes in plain business language why IP is fundamental to brand-based companies, it provides hands-on advice on the actual organization of IP within your business. Based on inside experience from some of the world's best-known brands, the book advocates INTEGRATED IP MANAGEMENT, the approach that lets IP step out of its legal shell and create a lasting competitive advantage through all operational functions. The book's lessons provide a head-start for anyone managing a company-from start-ups to listed multinationals-and empower all others involved in creating brand value, including marketers, investors and management consultants."A must read for any C suite person: CEOs CFOs COOs and even CMOs seem to ignore how critical IP is to the success of their business. Zeeger Vink provides a unique opportunity to understand, value and manage IP. On top of this it is fun to read." - Etienne Sanz De Acedo - CEO, International Trademark Association (INTA)"A most insightful and helpful guide for business executives on the critical importance of intellectual property management" - Prof. Frederick Mostert - President of the Luxury Law Alliance; Author of From Edison to iPod, Protect Yours Ideas and Make Money.


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Product Details
  • ISBN-13: 9782955610213
  • Publisher: Frangipani
  • Publisher Imprint: Frangipani
  • Height: 216 mm
  • No of Pages: 296
  • Spine Width: 17 mm
  • Weight: 376 gr
  • ISBN-10: 2955610216
  • Publisher Date: 05 Jul 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: How Integrated IP Management Will Shoot Your Brand to Success
  • Width: 140 mm


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