Until recently, "socializing" was a clear and concise concept-the direct interaction with others, in person. Today, there is an increasing number of ways to communicate with friends, family, and even strangers and businesses. What at first seemed quite preposterous to some, who may still treat it with skepticism, social media has become a worldwide phenomenon that is clearly not going away.
Grasping Social Media is Matt English's personal journey to understanding and accepting social media as a driver of social change with enormous potential and opportunity. In it, he shares a process of shifting focus from concern over the loss of traditional personal contact and conversation to the positive outcomes of greater connection, community, and collaboration that the Internet provides.
This guide addresses how to prepare for the transition and how to enjoy the experience; it also describes what challenges to expect and even how social media is a key to improving business models. At its heart, English's social media story is about how we can all benefit, personally and professionally, from this enormous social network that continues to rapidly evolve right before our eyes.
About the Author: Matt English is an independent business commentator, public speaker, and strategist who earned his bachelor of commerce from the University of Queensland in Brisbane, Australia, and MBA from IMD in Lausanne, Switzerland. He has over four decades' industry experience, including senior roles as a partner with PricewaterhouseCoopers and IBM. He specializes in the development, publication, and presentation of innovative thought leadership. He has directly contributed to the development and deployment of five global CEO studies, and he consults with major clients in the areas of organizational change and the reshaping of business models.
English is active on social media and sees it as a major vehicle for personal connection and the transformation of business and customer relationships.
He has lived, worked, and traveled extensively in Asia, Europe, North America, and Australia.
