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Gründerzeit. Chancen und Risiken unabhängiger Verlage

Gründerzeit. Chancen und Risiken unabhängiger Verlage

          
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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich Germanistik - Sonstiges, Freie Universität Berlin (Literaturwissenschaft), Veranstaltung: Konzentrationsprozesse im deutschen Verlagswesen, 12 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Trotz der anhaltenden Tendenz zu immer stärkeren Konzentrationsprozessen im Verlagswesen machten in letzter Zeit viele ambitionierte Verleger durch die Gründung kleiner, unabhängiger Verlage von sich reden. Enthusiastisch riefen die Feuilletons eine neue Zeit des "Gründerfiebers" aus. Die Leipziger Buchmesse 2005 schließlich war, so schien es, ein triumphales Heimspiel für die "Kleinen", die für ihre Innovationsfreude, ihren verlegerischen Mut, ihre "Lust am Büchermachen" und ihre ästhetischen Konzepte als die wichtigen Impulsgeber von morgen gelobt wurden und gegen die die etablierten Verlage plötzlich alt aussahen.1 Doch auch Gegenstimmen wurden laut, die kritisch an Verlage erinnerten, die nach Abflauen des Medieninteresses in die Bedeutungslosigkeit zurück gefallen waren - eine Bedeutungslosigkeit, die die Kleinverlage wirtschaftlich sowieso immer hatten.2 Jenseits der medialen Meinungsmache möchte diese Arbeit das Phänomen der unabhängigen Verlagsneugründungen in den letzten drei Jahren beleuchten. Dazu soll am Beispiel von drei Verlagen, die 2003 gegründet wurden und deren Gründung in der Verlagslandschaft und in den Medien für viel Aufmerksamkeit gesorgt hat, ein Einblick in Chancen und Risiken kleiner Verlage in Zeiten der Konzernvormacht gegeben werden. Dabei sollen vor allem folgende Punkte betrachtet werden: Von welchen Faktoren hängt der Erfolg eines unabhängigen Verlages ab? Welche Fehler machen kleine Verlage? Welche Rolle spielt die Medienberichterstattung? Dazu sollen zuerst einige Gründe für die großen Konzentrationsbewegungen im Verlagswesen genannt werden, gegen die die Ausgangsbedingungen für die Gründung kleiner Verlage deutlicher werden. Anschließend sollen die drei neu gegründeten Verlage Schirm


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Product Details
  • ISBN-13: 9783640126804
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3640126807
  • Publisher Date: 04 Aug 2008
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr


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