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Google Analytics Integrations

Google Analytics Integrations

          
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About the Book

In Google Analytics Integrations, expert Daniel Waisberg provides to web professionals a roadmap for turning Google Analytics into a centralized marketing-analysis platform to glean more insightful data about their customers' behavior. Many marketers are still seeing a single part of their visitors' interaction with their businesses: They can't see all the factors (and data) that affect their websites and apps. This happens mainly because data is scattered over multiple data silos, making it hard for professionals to integrate all sources of information into one place. In addition, some platforms and networks still protect their data, making it almost impossible to create a full picture of the customer.

About the Author

Daniel Waisberg is Analytics Advocate at Google, and is also the Founder & Editor of Online Behavior, a respected Marketing Measurement & Optimization portal. He worked as a Google Analytics Certified Partner, delivering multiple training programs, account designs and analytical insights to large and medium businesses (including 888 Holdings, Caesars Entertainment Corporation and Google.)



Table of Contents:
Introduction 1 Implementation Best Practices ·Planning Your Implementation ·Define Business Goals ·Build Key Performance Indicators ·Collect Data ·Analyze Data ·Test Alternatives ·Implement Insights ·Implementing and Customizing Your Code ·Cross Domain Tracking ·Enhanced Ecommerce ·Custom Dimensions ·Download Clicks ·Advanced Content Tracking ·Troubleshooting Code Implementation ·Setting Up the Google Analytics Interface ·Setting Up Goals ·Focusing on Potential Customers ·Removing Parameters That Do Not Point to Unique Content ·Eliminating Duplicate Pages ·Setting Up Site Search ·Enabling Display Advertising and Demographics Reports ·Excluding Referrals ·Tagging Your Inbound Traffic ·Tagging Custom Campaigns ·Tagging Feed Burner Traffic ·Managing Your Implementations Effectively ·Creating Raw Data and Staging Views ·Creating an Analytics Staging Property ·Keeping Track of Implementation and Configuration Changes ·Keeping Track of External and Overall Changes with Annotations I Official Integrations 2 AdWords Integration ·Integrating AdWords and Google Analytics ·Linking AdWords and Analytics ·Deleting and Editing the Google Analytics and AdWords Link ·Top 10 Causes of Google Analytics and AdWords Data Discrepancies ·Integration Data, Structure, and Standard Reports ·AdWords Dimensions and Metrics in Google Analytics ·AdWords Account Structure Overview ·AdWords Standard Reports Overview ·Optimizing AdWords Performance Using Google Analytics ·Identifying Winners and Losers--The ABC Framework ·Finding Negative Keywords with Custom Reports ·Creating Remarketing Lists Using Google Analytics Data ·Optimizing Shopping Campaigns 3 AdSense Integration ·Integrating AdSense and Google Analytics ·Linking Analytics to AdSense ·Linking Multiple AdSense Accounts and/or Google Analytics Properties ·Unlinking and Managing Access to Data ·Data Discrepancies Between Google Analytics and AdSense ·Analyzing AdSense Effectiveness Using Google Analytics ·AdSense Overview ·AdSense Pages ·AdSense Referrers ·Google Analytics Dashboard to Monitor AdSense Performance 4 Mobile Apps Integrations ·Viewing Google Play and iTunes Data on Google Analytics ·Android SDK v4: Setting Up Install Tracking and Campaign Measurement ·iOS SDK v3: Setting Up Install Tracking and Campaign Measurement ·Analyzing Mobile Apps--The Full Customer Journey ·Sources Reports ·Google Play Referral Flow Report 5 Webmaster Tools Integration ·Linking Webmaster Tools to Google Analytics ·Analyzing Webmaster Tools Data on Google Analytics ·Queries Report ·Landing Pages ·Geographical Summary 6 YouTube Integration ·Integrating YouTube Into Google Analytics ·YouTube Video Tracking in Google Analytics Using Google Tag Manager ·Implementation Details ·Custom Report to Monitor Video Performance II Custom Integrations 7 Custom Data Integration ·Methods to Import Data into Google Analytics ·The Measurement Protocol ·Data Import ·Real-World Examples ·Importing Content Data ·Importing Product Profit Margin Data ·Importing Refund Data ·Limitations and Best Practices 8 User Data Integration ·The Siloed Dataset ·The User ID ·Creating a User ID View ·Setting the User ID ·Storing the User ID ·Importing Additional Data 9 Marketing Campaign Data Integration ·Google Analytics Acquisition Channels ·Tagging Custom Marketing Campaigns ·Measuring Online Campaigns ·Measuring Offline Campaigns ·Cost Data Import ·The Cost Data Import Process ·Analyzing Marketing Campaigns 10 A/B Testing Data Integration ·Integrating Optimizely Data into Google Analytics ·Sending Test Variations as Events for Advanced Segmentation ·Analyzing Test Results ·Ending Your Tests ·Dealing with "No Significant Difference" 11 Email Data Integration ·Tracking Email Opens ·Step 1: Create a Custom Metric ·Step 2: Create an Email Campaign ·Step 3: Add the Google Analytics Code to Your Email ·Step 4: Send Your Email and Analyze the Results ·Tracking User Behavior Across Devices ·Step 1: Set Up a User ID View in Google Analytics ·Step 2: Add the Mail Chimp ID to the Links in Your Emails ·Step 3: Send the User ID to Google Analytics ·Bonus Step: Add a Custom Dimension with a User ID Value 12 Offline Data Integration ·The Full Customer Journey ·Implementation Details and Script ·Step 1: Define Your Data Collection Needs ·Step 2: Create the Google Form ·Step 3: Add and Edit the Script to Match Your Needs ·Step 4: Add a Trigger ·Step 5: Make Sure the Form Is Being Filled And Finally...The Script! Summary Index


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Product Details
  • ISBN-13: 9788126556441
  • Publisher: Wiley India Pvt Ltd
  • Binding: Paperback
  • No of Pages: 212
  • ISBN-10: 8126556447
  • Publisher Date: June' 2015
  • Language: English

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