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Good Idea, but not invented here! Die Messung des Not Invented Here (NIH)-Syndroms mittels des Impliziten Assoziationstests

Good Idea, but not invented here! Die Messung des Not Invented Here (NIH)-Syndroms mittels des Impliziten Assoziationstests

          
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About the Book

Diplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Sonstiges, Note: 1,3, Rheinisch-Westfälische Technische Hochschule Aachen (Technology and Innovation Management Group), Sprache: Deutsch, Abstract: Sollten Mitarbeiter von Unternehmen stolz sein auf den Titel, Dieb des Jahres'? Bei British Petroleum sind sie es. Hier wird Mitarbeitern diese Auszeichnung für die beste, nicht intern generierte Idee in der Anwendungsentwicklung verliehen. Das Unternehmen Texas Instruments vergibt aus ähnlichen Motiven den Preis "Not invented here, but I did it anyway". Auch Apple beherrscht, Potentiale extern entwickelter Technologien für unternehmensinterne Produktentwicklungen (z.B. iPod) zu nutzen. Insbesondere technologieintensive Unternehmen stehen zunehmend im globalen Wettbewerb zueinander, Produktlebenszyklen verkürzen sich und technologische Innovationen werden schneller entwickelt. Ein Produkt, dass heute die Wettbewerbsfähigkeit eines Unternehmens sichert, kann morgen schon überholt sein. Getrieben von der Dynamik der Märkte sind viele Unternehmen einer enormen Wettbewerbsintensität ausgesetzt. Das übergeordnete Ziel lautet, Outperformance'. Überdurchschnittliche Leistung setzt jedoch voraus, dass Marktbedürfnisse frühzeitig erkannt und passende innovative Produkte und Prozesse entwickelt werden. Oft genügt es nicht nur passiv auf die Bedürfnisse des Marktes zu reagieren. Um dem Wettbewerb einen Schritt voraus zu sein, spielen ausgeprägte Antizipationsfähigkeiten und ein Gespür für maßgeschneiderte Innovationen eine entscheidende Rolle. Die Fähigkeit Innovationen hervorzubringen, ist abhängig vom technischen Know-how der unternehmensinternen F&E-Einrichtung, welches jedoch begrenzt ist. Es wird immer wichtiger, diese limitierte interne Wissensbasis mit extern verfügbarem technologischen Wissen zu ergänzen, weil komplexe Innovationsprozesse eine "ökonomisch optimale interne Nutzung extern entwickelter Technologie" erfordert. Entscheidend für die optimale Verwendung


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Product Details
  • ISBN-13: 9783656005339
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Weight: 159 gr
  • ISBN-10: 3656005338
  • Publisher Date: 14 Sep 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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Good Idea, but not invented here! Die Messung des Not Invented Here (NIH)-Syndroms mittels des Impliziten Assoziationstests
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Good Idea, but not invented here! Die Messung des Not Invented Here (NIH)-Syndroms mittels des Impliziten Assoziationstests
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