The most important book ever published in the golf industry, The Golf Sales Bible by Andrew Wood. The weakest area at just about every golf club happens to be the most important. Very few clubs can honestly say they are good at selling anything be it memberships, outings, events, high ticket lesson programs or tee times. Nothing can improve your bottom line faster than getting better at sales, NOTHING! In fact, just a small increase in sales effectiveness in the office, at the counter or in the pro shops can add tens of thousands of dollars, pounds, euros or yen to your bottom line! Imagine if you closed two out of ten leads instead of one. You have just doubled sales at NO cost! Now imagine that same improvement happened for every telephone inquiry, referral, or objections. Incremental improvement at each phase of the sales process leads to ASTONISHINGLY greater results. Which is why, NO marketing campaign should ever be undertaken without first having a sales system in place. Dramatically Boost Your Club's Membership, Outing, Event and Lesson Sales With... The Golf Sales Bible! - Want to know EXACTLY what to do when the prospect says he has to "think about it"? The exact scripted answer can be found in the objection chapter. - How about the perfect way to address rumors of unhappy members or financial trouble? Quash this objection in its tracks! - How to sell against a much cheaper competitor and win nine times out of ten by allowing the prospect to sell himself! - Want the perfect way to close a sale without saying anything? I show you the one simple gesture that does all the work for you. It's all there in the Golf Sales Bible, so you or your staff always give the PERFECT answer to each and every concern-and then continue on with your presentation to its logical conclusion, a sale! These are not theories; these are proven techniques used by the top professionals in the industry. Bring them to your club and watch memberships soar, outing and events book and your lesson book fill! In this comprehensive new book I'll help you instantly turbo charge your sales by sharing with you the proven presentation techniques, objection scripts, and closes that I have used for the past 25 years, to make my clients millions in the golf industry!
About the Author: A Passion for Maximizing Sales and Marketing Performance! Born in Oxford, England and growing up in the Midlands near Shrewsbury, Andrew Wood immigrated to America in 1980 to peruse a career as a professional golfer. Unfortunately, lack of talent held him back, but he accidentally found himself running a small karate school in Southern California. After struggling to survive for 18 months as a small business owner he decided to focus all his attention on sales & marketing. This focus soon paid off, and he quickly increased his income to six figures while still in his twenties. His initial interest in marketing turned into a passion and he quickly turned the single school into a national franchise of over 400 units. After selling out of the karate business in the late 90s he move to Florida where he founded Legendary Marketing, a business designed to combine his passion for golf and travel with his marketing expertise. Legendary quickly built a name for itself in the golf industry with innovative websites, social media and online campaigns. Now their clients extend far beyond that industry and indeed far beyond the USA with clients in Canada, the UK, Spain, Russia and Morocco to name just a few. Author of over 20 sales and marketing books including; Cunningly Clever Marketing, Cunningly Clever Selling, Cunningly Clever Entrepreneur and The Golf Marketing Bible. He is considered the world's leading expert in golf, resort and real estate marketing and spoken to thousands of audiences worldwide on this and other topics from his books. A pioneer in internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. Regarded as one of the top marketing minds in the world his ability to generate leads and increase income are the key to his client's successes! In his spare time, he travels the world, plays golf & tennis, writes books and occasionally races cars!