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Go Green - Ein Relevanter Faktor Fur Den Unternehmenserfolg?

Go Green - Ein Relevanter Faktor Fur Den Unternehmenserfolg?

          
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About the Book

Das Thema Umweltschutz hat in den vergangenen Jahren stark an Bedeutung gewonnen. Politik, Gesellschaft und Verbraucher fordern von Unternehmen ökologisches Handeln. Schlagworte wie Go Green und Ökologie finden sich zunehmend in Werbung und Medien. Deshalb geht dieses Buch der Frage nach, ob und inwieweit Ökologie bereits ein relevanter Faktor für den Unternehmenserfolg darstellt bzw. in naher Zukunft darstellen wird. Die Auswirkungen verschiedener Einflussfaktoren auf den Unternehmenserfolg werden in Abhängigkeit von Umweltschutz analysiert. Durch ökologisches Handeln kann sich ein Unternehmen einen Wettbewerbsvorteil erarbeiten. Deshalb werden neben der Analyse Handlungsoptionen für den Unternehmer aufgezeigt, um ökologische Maßstäbe im Betrieb zu etablieren. Da ökologisch orientierte Unternehmensführung noch ein sehr junges Thema ist, scheitert es häufig an einer erfolgreichen Umsetzung. Damit Umweltschutz nicht ein zusätzlicher Aufwand wird, sondern tatsächlich zum Erfolg des Unternehmens beiträgt, ist Hilfestellung notwendig. Aus dieser Notwendigkeit ergeben sich Möglichkeiten für die Unternehmensberatung. Das Buch richtet sich an Unternehmer und Mitarbeiter im Umweltmanagement, die sich einen Überblick über das Thema Ökologie, deren Einfluss und Handlungsmöglichkeiten in der betrieblichen Praxis verschaffen wollen, genauso wie an Unternehmensberater.


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Product Details
  • ISBN-13: 9783867417679
  • Publisher: Europaischer Hochschulverlag Gmbh & Co. Kg
  • Publisher Imprint: Europaischer Hochschulverlag Gmbh & Co. Kg
  • Height: 210 mm
  • No of Pages: 108
  • Series Title: German
  • Weight: 154 gr
  • ISBN-10: 3867417679
  • Publisher Date: 26 Apr 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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