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Globalisierung und multinationale Unternehmen

Globalisierung und multinationale Unternehmen

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 0, Technická univerzita v Kosiciach, Sprache: Deutsch, Abstract: Die deutsche Automobilindustrie ist - fast traditionell - die Branche in Deutschland, die im Prozess der Internationalisierung am stärksten fortgeschritten ist. Sie nimmt sozusagen eine Vorreiterfunktion in der Globalisierung ein. Der Grund für die starke Auslandsorientierung der Automobilindustrie ist der Wettbewerbsdruck, der gerade in dieser Branche so groß ist, dass alle Maßnahmen, die die eigene Wettbewerbsposition stärken oder steigern könnte, ergriffen werden müssen. Für die Unternehmen kann die Errichtung von Produktionsstätten im Ausland mit ganz unterschiedlichen Zielen verbunden sein. Die grundsätzlichen und allgemeinen Rahmenbedingungen für diese Investitionen, Chancen und Risiken sollen insbesondere in einem ersten Teil dieser Arbeit beleuchtet werden. In einem zweiten Teil der Arbeit soll am Beispiel des Automobilkonzerns Volkswagen AG die Internationalisierung dieses Unternehmens dargestellt werden. Bedeutung für die vorliegende Arbeit hat insbesondere der Jahresbericht 2007 des Verbandes der Automobilindustrie (VDA) sowie Studien der international organisierten Wirtschaftsprüfungsgesellschaft Ernst & Young. Im Zentrum stehen dabei die folgenden Veröffentlichungen von Ernst & Young: - Automobilstandort Deutschland in Gefahr. Automobilbranche auf dem Weg nach Osteuropa und China aus dem Jahr 2004. Im Rahmen der Erhebung wurden über 200 deutsche Automobilzulieferbetriebe befragt. - Deutschlands Zukunft als Automobilstandort. Der Automobilstandort Deutschland im Urteil deutscher Automobilzulieferer aus dem Jahr 2006. Im Rahmen dieser Studie wurden 180 deutsche Automobilzulieferer befragt. [...]


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Product Details
  • ISBN-13: 9783867469555
  • Publisher: Examicus Publishing
  • Publisher Imprint: Examicus Publishing
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr
  • ISBN-10: 3867469555
  • Publisher Date: 16 Mar 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm


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