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Born Global vs. Born Regional. Intermediäre als einflussnehmender Faktor auf das Internationalisierungsmuster von International New Ventures

Born Global vs. Born Regional. Intermediäre als einflussnehmender Faktor auf das Internationalisierungsmuster von International New Ventures

          
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About the Book

Masterarbeit aus dem Jahr 2016 im Fachbereich BWL - Allgemeines, Note: 1,3, Universität Stuttgart (Betriebswirtschaftliches Institut, Lehrstuhl für ABWL, insb. Internationales und Strategisches Management), Sprache: Deutsch, Abstract: In Zeiten der Globalisierung sehen sich nicht nur international tätige sondern auch vermehrt lokale Unternehmen starkem Wettbewerbsdruck ausgesetzt. Dabei beschäftigen sich unter anderem die Internationalisierungs- als auch die Gründungsforschung als interdisziplinäre Forschungsbereiche ausführlich mit dem Unternehmertum und den assoziierten Bedingungen für den Erfolg eines Unternehmens. Gründungen sind in Art und Ausmaß äußerst unterschiedlich. Im Rahmen dieser Arbeit sind im Speziellen Gründungen im internationalen Umfeld von Bedeutung. In den 1990er Jahren fiel zum ersten Mal der Begriff der sogenannten "Born Globals" - Unternehmen, welche schon von oder kurz nach Beginn ihrer Tätigkeit internationale Märkte bearbeiten. Mit diesem Begriff werden primär innovative Start-Ups aus Hightech-Branchen in Verbindung gebracht, da Innovationen als einer der Schlüsselfaktoren von den Begründern dieser Theorie für eine frühe globale Marktbearbeitung genannt wird. Außerdem stehen diese Unternehmen im Kontrast zum Modell einer stufenweisen Internationalisierung. Mit der besseren Erforschung dieses Start-Up-Typs, kam auch Kritik an eben diesem auf. Denn nicht nur unterscheiden sich die Definitionen in der Fachliteratur teilweise gravierend, sondern wurde zudem kritisiert, dass nicht alle Born Globals auch wirklich global sind. Viele der Born- Global-Unternehmen sind zwar in einer gewissen Anzahl von Auslandsmärkten aktiv und setzen einen erheblichen Teil ihrer Umsätze außerhalb des Heimatmarktes um, doch befinden sich oft die bearbeiteten Ländermärkte in der Heimatregion. Demnach sind nur die wenigsten Unternehmen als Born Global, sondern eher als "Born Regional" zu betiteln. Doch bislang sind die Untersuchungen zu diesem Forschungsgebiet kaum au
About the Author: Master of Science (M. Sc.) in technisch orientierter Betriebswirtschaftslehre mit Vertiefung in den Bereichen Int. Strategisches Management, Marketing und Produktionstechnik. Auslandssemester an der California State University (Dominguez Hills) in Los Angeles und der Tongji University in Shanghai.


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Product Details
  • ISBN-13: 9783668226982
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3668226989
  • Publisher Date: 27 Jun 2016
  • Height: 210 mm
  • No of Pages: 128
  • Series Title: German
  • Weight: 177 gr


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