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Global Sourcing als Strategie im Rahmen des modernen Beschaffungsmarketings

Global Sourcing als Strategie im Rahmen des modernen Beschaffungsmarketings

          
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About the Book

Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,7, Verwaltungs- und Wirtschafts-Akademie Dortmund, Veranstaltung: VWA Dortmund, Sprache: Deutsch, Abstract: Problemstellung Im Rahmen der zunehmenden Globalisierung wird die Einkaufsabteilung vor immer größere Herausforderungen gestellt. Nachdem die potentielle Bedeutung der Beschaffung für den Unternehmenserfolg lange Zeit nicht erkannt wurde, steht diese nun vor der Aufgabe, weltweit Beschaffungsmärkte zu analysieren und zu beobachten. Das Volumen und das Aufgabengebiet der Beschaffung sind stark gewachsen. Bedingt ist dies durch Stichworte wie Outsourcing, Make-or-buy und die abnehmende Fertigungstiefe von Unternehmen. Im gleichen Rahmen wie die Fertigungstiefe abnimmt, wächst die Einkaufs- bzw. Beschaffungstiefe. Das Aufgabengebiet der Beschaffung unterliegt dabei einem starken Wechsel weg vom rein operativen, abwickelnden Faktor hin zum strategischen, gestaltenden Faktor. In der modernen Beschaffung ist eine Vielzahl komplexer Problemfelder zu beachten. Diese strategische Aufgabe des internationalen Beschaffungsmanagements wird als Global Sourcing bezeichnet. Ziel der Arbeit Das Ziel der vorliegenden Arbeit ist, die Herangehensweise an Global Sourcing als strategische Beschaffungsaufgabe zu durchleuchten. Neben organisatorischen Rahmenbedingungen, z.B. wie sich die Instrumente eines erfolgreichen Einkaufs auf das Global Sourcing übertragen lassen und in welchem Rahmen sie dort angewandt werden, sollen vor allem kritisch sowohl die Chancen als auch die Risiken, die Global Sourcing mit sich bringt, aufgezeigt werden. Anspruch ist es, einen möglichst umfassenden und kompletten Überblick zu geben, was beachtet werden sollte, wie man Erfolgspotentiale nutzen kann, sowie Risiken einschätzen und zu vermeiden oder zumindest zu reduzieren weiß. Methodischer Aufbau der Arbeit Nach einer anfänglichen Begriffsbestimmung sollen zunächst organisatorische Rahmenbedingungen


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Product Details
  • ISBN-13: 9783640665273
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3640665279
  • Publisher Date: 26 Jul 2010
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Weight: 113 gr


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