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Getting It Right!: Creating Customer Value for Market Leadership

Getting It Right!: Creating Customer Value for Market Leadership

          
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About the Book

We hear it over and over again: Business has evolved into a customer-oriented, relationship-based, technology-driven competitive battle played out on a global scale. To get ahead and stay ahead, companies must continually provide new and evolving products and services to satisfy ever-changing market needs.
But how do you position your company for success? How do you make sure your workforce is ready to see the market's needs? How do you translate that recognition into unmatched value and service to your customers? At a time when the stakes are higher than ever, how do you profitably grow your business and grab market share without false starts and costly missteps?
Here's how. Philip Weinzimer's Getting It Right!--a toolkit of practical, proven ideas and techniques for creating and sustaining customer value.
Getting It Right! offers a practical process for implementing the organizational changes--in structure, behavior, outlook, and approach--needed to cultivate an enduring base of loyal customers. The book dramatizes its high-impact concepts and techniques through a skillful series of questionnaires, templates, and insider tips. Plus, each chapter concludes with a specially designed workshop that enables employee teams to implement the chapter's ideas in the real world.
Written for managers at all levels, in organizations of all types and sizes, Getting It Right! is a rich source of insights, advice, and learning opportunities. You will see how to improve perception of the marketplace; how to identify, evaluate, and maximize new opportunities; how to make sure your company responds to new demands with speed, consistency, and innovation; how to make sure employeeswork "with" each other, not just "for" each other.
Straightforward, practical, and based on concepts-in-action examples from superior firms and organizations from around the globe, Getting It Right! cuts straight to the heart of the make-or-break issues your company is facing right now.
"Everyone can say that they want to be customer focused, but the actual transformation to customer focus is a major change in processes and mindsets--a reform movement. Weinzimer guides you in how to make this change." --Robert W. Hall Professor of Operations Management, Indiana University, and Editor-in-Chief, Target, Association of Manufacturing Excellence
"Getting It Right! tells you why employees matter, and how to get their buy-in at both strategic and operational levels." --Tony Salvagio President, Computer Aid, Inc.
"An encyclopedic collection of the must-do's for today's business leaders. If it's not in Getting It Right!, you don't have to worry about it." --Thomas H. Davenport Professor, University of Texas Business School
"It is one thing to know that you must increase the value your business provides to customers. It is another thing entirely to know how to do so; Phil Weinzimer does, and shares his wisdom with you in this very practical, how-to book." --Joe Pine II Author, Mass Customization: The New Frontier in Business Competition
"Getting It Right! is a must read for everyone. The workshops distinguish it from any other book in my library." --Elizabeth K. Lanier Vice President and Chief of Staff, Cinergy Corporation

Getting It Right Is the first book on lading change in an organization that provides a simple, convenient tools for getting managers, staff, partners, and other stakeholders all on the same page, at the same time. Other book talk about how to get it done in the abstract; Getting It Right shows you how to get it done in the workplace. Each chapter provides common-sense advice and clear, simple workshops and exercises that help you: Prepare leaders, teams, and individual employees to deliver value; Perceive value as customers see it; and Provide the value your customers want, profitably, through superior manufacturing, delivery, and service capabilities.
Philip Weinzimer is Senior Consultant with Xerox Document Services, and previously was a senior management consultant with Worldwide Information Services Group of Unisys.


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Product Details
  • ISBN-13: 9780471291886
  • Publisher: John Wiley & Sons
  • Binding: Hardcover
  • Language: English
  • Series Title: English
  • Weight: 681 gr
  • ISBN-10: 0471291889
  • Publisher Date: 23 Apr 1998
  • Height: 233 mm
  • No of Pages: 340
  • Spine Width: 31 mm
  • Width: 158 mm


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