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You Get What You Give: Social Media Principles and Strategies for Branding, Customer Service, Community, Innovation and Sales

You Get What You Give: Social Media Principles and Strategies for Branding, Customer Service, Community, Innovation and Sales

          
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About the Book

Marketers are quick to jump to the "what" and "where" of social media marketing, but they are often late on answering "why." Why is social media a necessity to your marketing? Why should your consumers care that you are on social media? Why are you investing your budget and time? This book explores the principles and strategies that answer why you are on social media. It lays out the framework to help you build a process around those strategies and your social presence. It answers why your consumers should care, why you should want them to care more, and why you want them on your side.
About the Author: Merlin U Ward comes from an entrepreneurial background. After successfully launching his first business at 18 he found his knack for business processes and marketing. He adopted the philosophy "marketing is a part of everything," where marketing is approached as a part of every business process from product development to accounts receivable. It is from this philosophy and his years consulting businesses in Arizona, that Merlin fell in love with the diverse applications of social media. As social media evolved, Merlin continued to explore the new networks and tools that came along with the changing landscape. Merlin joined Renegade, an agile social media agency in New York City, in 2012. As Renegade's social media strategist, he applied and enhanced processes for implementing, tracking, and improving companies' social media presences. Merlin continues to explore and develop frameworks for marketing, social media and social media analytics. He is a proponent of building better business and doing better marketing through better understanding of your customers. In his free time Merlin brews his own beer and travels with his wife. You'll find him in the mix enjoying a craft beer and wearing funky socks!


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Product Details
  • ISBN-13: 9781493577439
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 166
  • Series Title: English
  • Sub Title: Social Media Principles and Strategies for Branding, Customer Service, Community, Innovation and Sales
  • Width: 152 mm
  • ISBN-10: 1493577433
  • Publisher Date: 09 Nov 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 231 gr


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