Get Them to Care is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn(R).

Managing both your personal and company's online presence and branding is no longer an option but an obligation in today's digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn(R) profile and your company's profile.

This book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm's differentiators to win more work and recruit and retain top talent.

Part I: Personal LinkedIn(R) Profile Takeaways

• Enhance your personal digital profile
• Become a trusted resource for your professional network
• Make strategic digital connections to win more work and build business opportunities

Part II: Company LinkedIn(R) Profile Takeaways

• Improve your company's digital presence
• Rebuild your company culture to focus on retainment and recruitment
• Establish your firm's expertise in the marketplace

The book also contains a variety of best practices to guide you, whether you identify as a LinkedIn(R) novice, a LinkedIn(R) expert, or some variation in between.

Interspersed throughout the book, you will find the following to help you improve both your personal and company profiles:

• LinkedIn(R) Profile Examples
• Calls to Action to make updates on LinkedIn(R) (Get on LinkedIn(R))
• Frequently Asked Questions (FAQ's)

This book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn(R) designed for you and your company to win more work, or judiciously read this book from cover to cover.

In today's digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn(R), the world's most popular business networking site. Your LinkedIn(R) profile is the cheapest and most convenient business card you'll ever have...and it can open the door to personal and professional success.

In Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn(R) to showcase your company's culture, build credibility, generate leads, attract top talent, and establish your firm's expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company's business development strategy.