A step-by-step guide to supercharging the coaching culture inside your organization, from the New York Times bestselling author of The Oz Principle and The Wisdom of Oz.

Coaching is the most effective method for boosting human performance. Studies shows that it increases productivity by 88%. Coaching, however, has become increasingly exclusive due to the high costs of external coaches. Managers, responsible for coaching the people on their teams, are overburdened by an ever-increasing span of control with little time to coach. The solution: extend coaching to the masses, so that everyone, at every level in the organization, can get the coaching they need, when they need it.

A fresh take on a traditional model, Get a Coach, Be a Coach combines decades of first-hand experience with real-life stories and practical exercises. Drawing on over 30 years of advising senior management all over the world, authors Roger Connors, Jeff Adcock, Kelly Andrews, and Seth Connors offer a bottoms-up strategy: Self-Directed Performance Coaching. Unlike most coaching styles, this innovative approach puts the Learner, not the Coach, in charge of the learner-coach relationship.

Self-Directed Performance Coaching is for anyone, from brand-new hires and middle managers to senior leaders and C-level executives, who seeks to boost performance. All you have to do is:

- Identify your Most Important Thing, whether it's that pitch you want to deliver or client you want to impress,
- Find a Coach who's a Level Up, or someone who has already acquired the skills and experience you need,
- Coach your Coach, or guide your coaching relationship to meet your specific learning needs, and
- Be a Coach, and share your newfound expertise with the next generation of Learners.

This book is for all who want to create a thriving coaching culture within their organization.
About the Author: Roger Connors is a four-time New York Times bestselling author whose first book The Oz Principle became a business classic that sold millions of copies worldwide and inspired the premier body of knowledge on workplace accountability. He is the co-founder and Chairman of the coaching and leadership training company Zero To Ten and is recognized as a Top Ten culture change professional. Previously, he was the co-founder and CEO of Partners in Leadership.

Jeff Adcock is the co-founder and CEO of Zero To Ten. Previously, he spent 30 years driving exceptional growth and value in early-stage companies in the tech industry. He developed company-changing partnerships with Salesforce, HP, Microsoft, and Intel.

Kelly Andrews is a founding partner at Zero To Ten. As a recognized facilitator in the industry, Kelly has trained clients such as Google, Lockheed Martin, Oracle, Xerox, LG Electronics, and the Government of Arizona. His writing has been featured in Training Magazine, HR.com, Forbes, and Harvard Business Review.

Seth Connors is a founding partner at Zero To Ten. Previously, he led an enterprise-wide culture change initiative at Mitchell International, where he also facilitated trainings for executives and senior leaders. Before that, he served as a Training Solutions Specialist and Marketing Associate at Partners in Leadership.