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Gesundheitskommunikation in Online-Selbsthilfeforen. Das Nutzungsmotiv der sozialen Unterstützung

Gesundheitskommunikation in Online-Selbsthilfeforen. Das Nutzungsmotiv der sozialen Unterstützung

          
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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich Sport - Medien und Kommunikation, Note: 1,0, Universität Augsburg, Sprache: Deutsch, Abstract: In dieser Hausarbeit befasst sich der Autor mit der digitalen Gesundheitskommunikation auf online Selbsthilfeforen. Hierbei werden die Nutzungsmotive dieser Selbsthilfeforen genauer beleuchtet, zu welchen die soziale Unterstützung sowie die Stressbewältigung zählen. Im Zuge dessen ergibt sich die folgende Forschungsfrage: "Inwiefern stellen online gesundheitsbezogene Selbsthilfegruppen eine soziale Unterstützung für die Forennutzenden dar und helfen bei der Stress- und Krankheitsbewältigung?" Auf Basis dieser Forschungsfrage ist das Ziel dieser Arbeit, die zentrale Rolle der online basierenden Selbsthilfeforen für die Gesundheitskommunikation herauszuarbeiten und dabei das Nutzungsmotiv der sozialen Unterstützung genauer zu beleuchten. In Verbindung damit soll zunächst eine kurze Einführung in das Forschungsfeld der Gesundheitskommunikation erfolgen, woran anknüpfend im Detail die Besonderheit der Foren mit deren Akteursgruppen und Foreninhalte sowie Nutzungsmotive analysiert werden. Im Anschluss folgt eine kurze Diskussion hinsichtlich der positiven sowie negativen Effekte der Hilfsforen. Die Relevanz dieser Arbeit zeigt sich auf zwei Ebenen. Zum einen stellt die Social-Media-Forschung einen schwer übersichtlichen sowie dynamisch und ständig erneuernden Bereich dar. Demnach steht die Forschung in Verbindung mit der gesundheitsbezogenen Kommunikation vor der stetigen Herausforderungen mit dem ständigen Wandel der online Kommunikationsprozesse mitzuhalten, wodurch jeder neue Beitrag hilfreich sein kann. Zum anderen sind einige Forschungen zu online Hilfsforen im Forschungsbereich der Gesundheitskommunikation zu finden, jedoch fokussieren sich diese meist nur auf einzelne Krankheitsforen (z.B. Depressionsforen oder Krebsforen). Zusätzlich sind diese Forschungen meist sehr fokussiert und beziehen sich nur auf einzelne Teilaspe


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Product Details
  • ISBN-13: 9783346155467
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 30
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346155463
  • Publisher Date: 21 Apr 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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Gesundheitskommunikation in Online-Selbsthilfeforen. Das Nutzungsmotiv der sozialen Unterstützung
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