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Gesundheitsdienstleistungen als Vertrauensgut. Die Relevanz unterschiedlichster Akteure in der Vertrauensbildung

Gesundheitsdienstleistungen als Vertrauensgut. Die Relevanz unterschiedlichster Akteure in der Vertrauensbildung

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich Gesundheit - Gesundheitswesen, Note: 1.3, Universität Bayreuth, Sprache: Deutsch, Abstract: Speziell Dienstleistungen im Gesundheitsbereich weisen eine Reihe von Besonderheiten auf, welche im Rahmen dieser Arbeit erörtert werden sollen. So bedarf es bei Inanspruchnahme einer medizinischen Leistung sehr viel Vertrauen, da zwischen Kunde und Anbieter ein Informationsdefizit und Unsicherheit über die zu erwartende Leistungsqualität herrscht. Der beträchtliche Bestandteil an Vertrauenseigenschaften bei dieser Art von Dienstleistung soll daher als einer der zentralen Punkte in folgender Arbeit behandelt werden. Außerdem soll geklärt werden, warum Gesundheitsdienstleistungen somit den Vertrauensgütern zuzuordnen sind und eine Abgrenzung zu anderen Güterarten notwendig ist. Aufgrund der hohen Bedeutung des Vertrauens in diesem Zusammenhang tritt die Frage auf, welche Faktoren die Vertrauensbildung beeinflussen. Hierbei gilt es zu untersuchen, wie relevant die Empfehlungen verschiedener Akteure sind, welche womöglich einen großen Einfluss auf die Vertrauensbildung zwischen Konsument und Dienstleister haben. Insbesondere die Rolle des Dienstleistungsanbieters - in diesem Fall v.a. der Arzt - sowie das Umfeld einer Person werden hierbei näher betrachtet. Nicht von der Hand zu weisen ist die Tragweite des Internets in der heutigen Zeit. Bewertungsportale für Ärzte und deren Leistungen finden sich immer größerer Beliebtheit. Es stellt sich folglich die Frage, ob das Internet ebenso in Bezug auf Gesundheitsdienstleistungen an Bedeutung gewinnt. Außerdem wird untersucht, inwieweit Meinungsführer und Experten, welche im allgemeinen Dienstleistungskontext häufig auftreten, mit ihren Empfehlungen die Vertrauensbildung bei Gesundheitsdienstleistungen beeinflussen. Gesundheitsdienstleistungen sind ein enorm wichtiger Bestandteil des Dienstleistungssektors und der Wirtschaft. Dies ist auch darauf zurückzuführen, dass dem Menschen wahrsc


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Product Details
  • ISBN-13: 9783346329783
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 334632978X
  • Publisher Date: 17 Dec 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 86 gr


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Gesundheitsdienstleistungen als Vertrauensgut. Die Relevanz unterschiedlichster Akteure in der Vertrauensbildung
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Gesundheitsdienstleistungen als Vertrauensgut. Die Relevanz unterschiedlichster Akteure in der Vertrauensbildung
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