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Gestión de la Comunicación Institucional en la Educación Superior

Gestión de la Comunicación Institucional en la Educación Superior

          
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About the Book

Desde la actividad organizada de comunicación, las instituciones educativas están intentando generar y difundir información sobre lo qué son (identidad) y qué hacen (misión), pues de ello derivan consecuencias relevantes para su vida diaria como es su cohesión interna, su imagen pública, su reputación y su prestigio social. Sin embargo, cabe sostener que el trabajo de Comunicación Institucional en la educación superior no ha ido acompañado de significativas acotaciones conceptuales ni suficientes investigaciones académicas que permitan una correcta profesionalización de su actividad. Este libro aborda el estudio de la Comunicación Institucional como práctica estratégica en el sector educativo superior. Una tarea que busca contribuir al desarrollo de las cualidades comunicativas, intelectuales, relacionales y directivas de las instituciones educativas. Garantizando la coherencia del mensaje educativo y la transparencia de la institución.


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Product Details
  • ISBN-13: 9783844339154
  • Publisher: Editorial Academica Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 3844339159
  • Publisher Date: 23 Jun 2011
  • Height: 229 mm
  • No of Pages: 144
  • Series Title: Spanish
  • Weight: 222 gr


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