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Gestaltung der Marketing-Kommunikation für den Existenzgründerkursus "Be Your Own Boss" des gleichnamigen EU-Projektes in Dänemark

Gestaltung der Marketing-Kommunikation für den Existenzgründerkursus "Be Your Own Boss" des gleichnamigen EU-Projektes in Dänemark

          
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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,0, Fachhochschule Flensburg (Marketing), Veranstaltung: Marketing Kommunikation, Sprache: Deutsch, Abstract: Mein sechsmonatiges Pflichtpraktikum habe ich im Ausland - genauer gesagt in Dänemark - absolviert. Während meiner Praktikumszeit im Udviklinklings Center Haderslev habe ich die Projektleitung des EU-Projektes "Be Your Own Boss" übertragen bekommen. Meine Aufgabe bestand darin, alle im Rahmen des Projektes anfallenden Tätigkeiten auszuführen bzw. ausführen zu lassen und alle internen (nicht öffentlichen) und externen (an die Öffentlichkeit gelangenden) Maßnahmen miteinander - teilweise in Rücksprache mit den anderen Projektpartnern - zu koordinieren. Im Rahmen des Projektes habe ich einen Kursus für Existenzgründer organisiert. Die hier vorliegende Arbeit handelt von der in diesem Zusammenhang durchgeführten Marketing-Kommunikation, die v.a. zur Akquise von Kursusteilnehmern stattfand. Ich werde in der Arbeit nicht auf alle Themengebiete innerhalb der Marketing-Kommunikation eingehen. Daher habe ich die meiner Meinung sehr nach praxisnahe Variante gewählt und im Grunde die wesentlichen Dinge herausgegriffen, mit denen ich während der Planung und Durchführung der Kommunikationsmaßnahmen konfrontiert wurde. Durch meinen längeren Aufenthalt in Dänemark, habe ich die Erfahrung gemacht, dass die Menschen nördlich der deutsch-dänischen Grenze - trotz der geographischen Nähe zu meinem Heimatort Flensburg in Deutschland - ganz anders ticken. Um eine effektive Marketing-Kommunikation gestalten zu können, müssen die kulturellen Unterschiede zwangsläufig berücksichtigt werden, damit es nicht zu Missverständnissen in der Kommunikation kommt, was einen Wirkungsverlust mit sich führen würde. Daher gehe ich in der vorliegenden Arbeit schwerpunktmäßig auf die kulturellen Aspekte der dänischen Kultur ein. Darauf, wie ich die erlangten Erkenntnisse für Marketi


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Product Details
  • ISBN-13: 9783640286430
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 364028643X
  • Publisher Date: 12 Mar 2009
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 82 gr


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Gestaltung der Marketing-Kommunikation für den Existenzgründerkursus "Be Your Own Boss" des gleichnamigen EU-Projektes in Dänemark
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