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gesellschaftliche Nutzen der LEGO-Gruppe. Ein Familienunternehmen wird führender Spielzeughersteller

gesellschaftliche Nutzen der LEGO-Gruppe. Ein Familienunternehmen wird führender Spielzeughersteller

          
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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Wirtschafts- und Sozialgeschichte, Note: 1,3, Hochschule der Wirtschaft für Management (Soziale Arbeit Integrationsmanagement), Veranstaltung: Unternehmen in ihrer gesellschaftlichen Funktion und Integrationsbedeutung, Sprache: Deutsch, Abstract: In dieser Arbeit wird auf die LEGO-Gruppe eingegangen. Thematisiert wird dabei die Geschichte, die heutige Entwicklung sowie der gesellschaftliche Nutzen, der durch das Unternehmen entsteht. Schon unsere Großelterngeneration hat damit gespielt, und heute verschenken wir es an unsere Kinder - die bunten Bausteine, aus denen sich alles Mögliche und Unmögliche bauen lässt, die weltweit geliebt und als Legosteine bekannt sind. Die Firma Lego A/S ist nach eigenen Angaben der umsatzstärkste Spielzeughersteller der Welt (Dietz 2014) und seine Produkte sind Klassiker unter den Spielzeugbausteinen, die längst nicht mehr nur Kinder begeistern, sondern zahlreiche Fangemeinden mit eigenen Produkten, Kunstwerken, sogar ganzen Kunstausstellungen und groß angelegten Wettbewerben und Beteiligung am Produkt Design haben. Angefangen hat der weltweite Erfolg in einem Tischlerschuppen im dänischen Billund während der Depressionsjahre. Die Geschichte der Lego-Gruppe ist die Geschichte eines armen kleinen Mannes in großer Not, dem eine clevere Idee zum Durchbruch verhalf, ungeachtet der Rückschläge, von denen er sich nicht unterkriegen ließ. Das Faszinierende an dem LEGO-Unternehmen sind nicht nur seine Produkte, sondern die Philosophie, die sich in vielen Hinsichten äußert. Die anfängliche Zielsetzung, Kindern durch Spielen bei der Entwicklung zu helfen, hat sich bis heute durchgezogen und den verschiedenen Änderungen und Markteinflüssen standgehalten. Beeindruckend ist LEGO nicht nur durch seine Produktqualität und enorme Vielfalt, sondern auch in seinem Engagement für Umwelt, seine Mitarbeiter und speziell Kinder in Not. Wie das im Einzelnen umgesetzt wird, soll diese Arbeit umreiß


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Product Details
  • ISBN-13: 9783346331861
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 22
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 3346331865
  • Publisher Date: 26 Apr 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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