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Geschäftsmodell-Konzept für nachhaltige IT-unterstützte kulturtouristische Angebote: von Burgen, Schlössern und Residenzen

Geschäftsmodell-Konzept für nachhaltige IT-unterstützte kulturtouristische Angebote: von Burgen, Schlössern und Residenzen

          
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About the Book

Heutige Touristen sind reiseerfahrener, weltgewandter, technologieaffiner und fordernder als je zuvor - und auch gebildeter! Auch für die Burgen, Schlösser und Residenzen im Inn-Salzach-Donau-Raum liegt die Messlatte bei den klassischen Top-Spots Alhambra, Uffizien, Louvre, Guggenheim sowie aktuellen Best Practices in den Messner Mountain Museen, in hochkarätigen Nationalparkzentren aber auch in Disney World, den Universal Studios und ähnlichem mehr. All diese international renommierten Museen und Freizeiteinrichtungen steigern die Erwartungshaltungen der Besucher gegenüber regionalen Kultureinrichtungen wie Bur-gen oder Festungsanlagen. Parallel dazu stellt der Trend zur Digitalisierung für die Kulturerbestätten eine große Chance und eine beachtliche Herausforderung gleichermaßen dar. Wie können Burgen, Schlösser und Residenzen nachhaltige IT-unterstützte kulturtouristische Angebote schaffen? Der vorliegende Arbeitsbericht bietet eine Hilfestellung bei der Beantwortung dieser Frage. Er entstand im Rahmen des Projektes "ViSIT - Virtuelle Verbund-Systeme und Informations-Technologien für die touristische Erschließung von kulturellem Erbe", welches im grenzüberschreitenden Programm Interreg Bayern-Österreich gefördert wurde. Weiterführende Informationen zum Projekt finden sich unter visit.uni-passau.de. Diese Publikation hilft dabei, die aktuellen Trends im kulturtourismus zu verstehen - ganz besonders im Zusammenhang mit dem Thema Digitalisierung. Die analysierten Anforderungen der Stakeholder an die digitale Inwertsetzung des Kulturerbes resultieren in konkreten Empfehlungen, wie IT-unterstützte kulturtouristische Angebote möglichst erfolgversprechend und nachhaltig geschaffen werden können. Zu guter Letzt wird ein Geschäftsmodell-Konzept für das ViSIT-System entworfen und in einer SWOT-Analyse bewertet.


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Product Details
  • ISBN-13: 9783749479771
  • Publisher: Books on Demand
  • Publisher Imprint: Books on Demand
  • Height: 254 mm
  • No of Pages: 80
  • Spine Width: 4 mm
  • Weight: 159 gr
  • ISBN-10: 3749479771
  • Publisher Date: 27 Sep 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: von Burgen, Schlössern und Residenzen
  • Width: 178 mm


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Geschäftsmodell-Konzept für nachhaltige IT-unterstützte kulturtouristische Angebote: von Burgen, Schlössern und Residenzen
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