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Geschäftsmodelle für Mobile TV

Geschäftsmodelle für Mobile TV

          
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About the Book

Inhaltlich unveränderte Neuauflage. Fußball auf dem Handy - Fernsehen wird mobil. Mit dem Rundfunkstandard DVB-H sind die technischen Grundlagen gelegt. Für einen erfolgreichen Start von Mobile TV müssen Rundfunksender und Mobilfunkunternehmen an ei-nem Strang ziehen. Doch wie sollen sie zusammen arbeiten? Der Autor stellt die entscheidenden Akteure vor und geht auf die zu klärenden Fragen ein: Wie gelangt eine kritische Masse an Endgeräten in den Markt? Wer ent-schei-det, welche Programme gesendet werden? Sind die Öffentlich-Rechtlichen mit im Boot? Wie wird mit Mobile TV Geld verdient? An Hand vierer sehr de-tail-ierter Modelle werden diese Fragen diskutiert. Dabei kommen Ent-schei-dungs-träger der verschiedenen Akteure zu Wort. Ihre Einschätzungen sind die Grund-lage für einen umfassende Bewertung der Modelle. Abschließend geht der Autor auf die Situation des Rundfunknetzbetreibers ein und entwickelt stra-tegische Handlungsempfehlungen. Das Buch richtet sich an Entschei-dungsträger, Wissenschaftler und interssierte Leser, die einen strukturierten und praxisnahen Einblick in die Geschäftsmodellentwicklung für Mobile TV er-halten möchten.


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Product Details
  • ISBN-13: 9783639410662
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 116
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 3639410661
  • Publisher Date: 15 May 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 182 gr


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