Home > Business & Economics > Business & management > Sales & marketing > Geschäftsmodelle entwickeln und testen. Der Einsatz innovativer Managementwerkzeuge der unternehmerischen Praxis am Beispiel der Geschäftsidee Food-APP YAM YAM - Weil auch gesundes Essen lecker sein kann
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Geschäftsmodelle entwickeln und testen. Der Einsatz innovativer Managementwerkzeuge der unternehmerischen Praxis am Beispiel der Geschäftsidee Food-APP YAM YAM - Weil auch gesundes Essen lecker sein kann

Geschäftsmodelle entwickeln und testen. Der Einsatz innovativer Managementwerkzeuge der unternehmerischen Praxis am Beispiel der Geschäftsidee Food-APP YAM YAM - Weil auch gesundes Essen lecker sein kann

          
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About the Book

Masterarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,4, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, aus einer definierten Geschäftsidee ein realisierbares und auf dem Markt bestehendes Geschäftsmodell zu erarbeiten. Dabei gilt es die Forschungsfrage zu überprüfen, ob die Geschäftsidee von den potenziellen Kunden angenommen wird. Die Lean Startup Methode, das Business Modell Canvas und das Value Proposition Design sollen dabei bei der erfolgreichen Schöpfung eines Unternehmens helfen und unterstützen. Die eruierten Resultate aus diesen Tests werden genutzt, um Schlussfolgerungen bzw. weitere Handlungsempfehlungen für das unternehmerische Vorhaben zu entwerfen. Jeder kennt diesen einen Moment, in dem man einen Geistesblitz hat und eine Geschäftsidee vor Augen sieht, die so erfolgsversprechend erscheint, dass man dies Idee direkt umsetzen möchte und voller Tatendrang startet ohne sich genaue Gedanken zu machen, was alles dafür notwendig ist. Doch geht es um die Entwicklung oder Entstehung eines neuen, markttauglichen Unternehmens aus einer Idee heraus, so können dabei oftmals Hindernisse auftauchen, die die Unternehmensgründer und Entrepreneure der Zukunft vor große Herausforderungen stellt. Geschäftsmodelle basieren meist auf Grobideen, welche im Folgenden durch Weiterentwicklung mit Einbezug von teilweise groben Mutmaßungen und Einschätzungen seitens der Gründer erfolgt. Meistens können zu Beginn einer jeden Idee zur Unternehmensgründung zentrale Faktoren wie Startkapital, laufende Kosten, Komplexität der Produktion oder Logistik, Markteintrittsbarrieren oder gesetzliche Auflagen überhaupt nicht abgeschätzt oder eingesehen werden. Das schnelle Scheitern vieler Startups aus Gründen, wie dass sie zum einen eine Geschäftsidee haben, die am Markt nicht gefragt ist, oder nicht auf Kundenfeedbacks hören beziehungsweise dass Unternehmen etwas auf d


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Product Details
  • ISBN-13: 9783668872684
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 116
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3668872686
  • Publisher Date: 18 Jan 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 159 gr


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Geschäftsmodelle entwickeln und testen. Der Einsatz innovativer Managementwerkzeuge der unternehmerischen Praxis am Beispiel der Geschäftsidee Food-APP YAM YAM - Weil auch gesundes Essen lecker sein kann
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Geschäftsmodelle entwickeln und testen. Der Einsatz innovativer Managementwerkzeuge der unternehmerischen Praxis am Beispiel der Geschäftsidee Food-APP YAM YAM - Weil auch gesundes Essen lecker sein kann
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Geschäftsmodelle entwickeln und testen. Der Einsatz innovativer Managementwerkzeuge der unternehmerischen Praxis am Beispiel der Geschäftsidee Food-APP YAM YAM - Weil auch gesundes Essen lecker sein kann

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