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Geschäftsmodell Pay-TV. Eine darstellende ökonomische Analyse der Funktionsweise, Möglichkeiten und Erfolgsfaktoren

Geschäftsmodell Pay-TV. Eine darstellende ökonomische Analyse der Funktionsweise, Möglichkeiten und Erfolgsfaktoren

          
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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,0, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule, Sprache: Deutsch, Abstract: Als Auswuchs des digitalen Zeitalters mit seinen umfangreichen Entwicklungs- und Innovationsmöglichkeiten schreitet seit Beginn der 1980er Jahre das Geschäftsfeld des Pay-TV zunehmend voran. Während in den deutschen Anfängen (seit 1991) die tragende Säule des Pay-TV die Übertragung der Fußball Bundesliga war, lässt ich vor allem in den letzten Jahren eine rasante Erschließung neuer Geschäftsfelder feststellen. Ziel dieser Arbeit ist es, die Geschäftsformen des Pay-TV vorzustellen und am Beispiel des deutschen Platzhirsches Sky Deutschland AG eine ökonomische Analyse von deren Funktionsweise, Erfolgsfaktoren und Möglichkeiten durchzuführen. Eine pauschale ökonomische Analyse des Geschäftsmodells Pay-TV ist im Rahmen dieser Arbeit aufgrund der Vielzahl an Geschäftsformen und -akteuren nicht möglich. Folglich liegt der Fokus auf der am deutschen Markt agierenden Sky Deutschland AG. Zunächst werden dazu im zweiten Kapitel Definitionen erläutert und verschiedene Geschäftsformen des Pay-TV skizziert. Im dritten Kapitel wird ein Überblick über die Bedeutung von Pay-TV am deutschen Markt geschaffen. Der Hauptteil befasst sich mit der ökonomischen Analyse der Sky Deutschand AG in Anlehnung an das Geschäftsmodell von Stähler. Abschließend werden die Ergebnisse des Hauptteils zusammengefasst und mögliche zukünftige Potentiale und Risiken des Pay-TV am Beispiel der Sky Deutschland AG aufgezeigt.


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Product Details
  • ISBN-13: 9783656940524
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3656940525
  • Publisher Date: 17 Jun 2015
  • Height: 210 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 45 gr


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Geschäftsmodell Pay-TV. Eine darstellende ökonomische Analyse der Funktionsweise, Möglichkeiten und Erfolgsfaktoren
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Geschäftsmodell Pay-TV. Eine darstellende ökonomische Analyse der Funktionsweise, Möglichkeiten und Erfolgsfaktoren
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