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Geschäft mit der Gesundheit: Analyse des medizintouristischen Angebotes für den Quellmarkt Deutschland

Geschäft mit der Gesundheit: Analyse des medizintouristischen Angebotes für den Quellmarkt Deutschland

          
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About the Book

Der Gesundheitstourismus boomt. Er hat sich als viel versprechender Markt an der Schnittstelle zwischen Gesundheit und Tourismus platziert und wird in vielen EU-Ländern, aber auch weltweit, schon lange praktiziert. Einhergehend mit dieser Entwicklung entstehen zahlreiche gesundheitstouristische Trends und Strömungen, so dass der Markt aktuell ein fast unüberschaubares Angebot an Gesundheitsdienstleistungen und -gütern offeriert. Im Zuge dieser Überschwemmung des Marktes taucht auch der Begriff des Medizintourismus immer häufiger auf. Die meisten Experten sind sich darüber einig, dass dieser mehr als nur eine "Modeerscheinung" ist und sich auf dem gesundheitstouristischen Markt auf dem Vormarsch befindet. Aber was genau ist eigentlich Medizintourismus? Viele Touristen sind überfragt und hilflos. Die meisten finden sich im aktuellen Dschungel der gesundheitstouristischen Begriffe nicht mehr zurecht. Wellness, Kuren, Heilbäder, Rehabilitation, Erholungsurlaub; die Liste scheint unendlich. Viele dieser Begriffe werden fälschlicherweise gleichgesetzt. Doch mit der Entwicklung der letzten Jahre und der steigenden Ausdifferenzierung der einzelnen gesundheitstouristischen Marktsegmente ist dies nicht mehr haltbar. Wie lassen sich also der medizintouristische Markt und das Angebot charakterisieren? Wer vermittelt Medizinreisen und wie sehen die Serviceleistungen der Anbieter im Einzelnen aus? Welche Destinationen und medizinischen Leistungen werden angeboten? Wie günstig sind die Operationen im Ausland wirklich und wie können diese finanziert werden? Die vorliegende Untersuchung beantwortet diese und viele weitere Fragen mit Hilfe einer Analyse und strukturellen Aufarbeitung des medizintouristischen Angebotes für den Quellmarkt Deutschland. Dabei wird der Medizintourismus als neue touristische Erscheinungsform definiert und in den gesundheitstouristischen Markt eingeordnet. Die bisherige Entwicklung, die aktuelle Bedeutung und die Potentiale dieses Marktes werden erforscht,
About the Author: Ellen Marie-Louise Quast, Diplom-Kauffrau (FH), Tourismus-, Event- und Hospitalitymanagement - Studium an der International School of Management in Dortmund. Abschluss Januar 2009 als Diplom-Kauffrau (FH).


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Product Details
  • ISBN-13: 9783836675444
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 149 gr
  • ISBN-10: 3836675447
  • Publisher Date: 06 May 2009
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Sub Title: Analyse des medizintouristischen Angebotes für den Quellmarkt Deutschland
  • Width: 148 mm


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Geschäft mit der Gesundheit: Analyse des medizintouristischen Angebotes für den Quellmarkt Deutschland
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Geschäft mit der Gesundheit: Analyse des medizintouristischen Angebotes für den Quellmarkt Deutschland
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