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Geschlecht und Kaufentscheidungen von Verbrauchern für langlebige Haushaltsgüter

Geschlecht und Kaufentscheidungen von Verbrauchern für langlebige Haushaltsgüter

          
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About the Book

Es wurden nur wenige Studien durchgeführt, um den Stand der Dinge in Bezug auf Geschlecht und Verbraucherverhalten in Afrika und insbesondere in Nigeria zu untersuchen. Freunde, Nachbarn und Bekannte haben Einfluss auf die Kaufentscheidungen der Verbraucher. Vermarkter betrachten neue Produkte und Dienstleistungen als wichtigen Mechanismus, um das Unternehmen wettbewerbsfähig und rentabel zu halten. Umwelt und Kultur sind ein weiterer Faktor, der unser Entscheidungs- und Kaufverhalten beeinflusst. In Afrika und insbesondere in Nordnigeria dominieren die Ehemänner als Haushaltsvorstände die meisten Entscheidungen in der Familie. Daher ist das Geschlecht bei Kaufentscheidungen ein ständiges Problem in der Gesellschaft, und in Nigeria und insbesondere im Bundesstaat Kano gibt es keine empirischen Studien. Das Buch ist für alle Hersteller von langlebigen Haushaltsgütern wichtig, da es sie in die Lage versetzt, ihre Position auf dem Markt zu kennen und zu wissen, was die Kaufentscheidungen der Verbraucher beeinflusst und ihre Marketingstrategien entsprechend zu planen. Das Buch bietet den Herstellern die Möglichkeit, den Einfluss des Geschlechts auf die Kaufentscheidung der Verbraucher zu erkennen und so eine angemessene Auswahl der Art und Marke des zu produzierenden Produkts zu treffen. Die Vermarkter würden von dem Buch profitieren, da es ihnen helfen würde.


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Product Details
  • ISBN-13: 9786207010110
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6207010116
  • Publisher Date: 31 Dec 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 118 gr


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