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Geomarketing im Kontext hochschulischen Wettbewerbs in Deutschland: Ein gravitationstheoretischer Ansatz zur Modellierung von Ausschöpfungsgraden ausgewählter Studiengänge der Rheinischen Friedrich-Wilhelms-Universit

Geomarketing im Kontext hochschulischen Wettbewerbs in Deutschland: Ein gravitationstheoretischer Ansatz zur Modellierung von Ausschöpfungsgraden ausgewählter Studiengänge der Rheinischen Friedrich-Wilhelms-Universit

          
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About the Book

Masterarbeit aus dem Jahr 2021 im Fachbereich Geowissenschaften / Geographie - Wirtschaftsgeographie, Note: 1,3, Rheinische Friedrich-Wilhelms-Universität Bonn (Geographisches Institut), Veranstaltung: Masterarbeit, Sprache: Deutsch, Abstract: Dieses Werk demonstriert die aktuelle Relevanz, das ungeheure Potenzial und den massiven Wert von Geomarketing-Methoden im Hochschulkontext sowohl theoretisch als auch praktisch am Beispiel der Universität Bonn. In einer deutschlandweit bis heute einzigartigen Analyse konnten mit einem Gravitationsmodell aus dem Methoden-Repertoire des Geomarketings bis zu 88 Prozent der Varianz tatsächlicher Ausschöpfungsgrade aller 401 Landkreise Deutschlands auf Studiengangebene erklärt werden. Anhand der festgestellten enorm hohen Güte dieses Modells lassen sich die Mechanismen und relevanten Einflussfaktoren für das Zustandekommen dieser "Marktanteile" sehr gut nachvollziehen und regionale Potenziale für höhere Studierendenzahlen identifizieren. Diese Erkenntnisse generieren entscheidende Wettbewerbsvorteile für eine Hochschule im Wettbewerb um Studierende und vergegenwärtigen den Nutzen des Geomarketings im Hochschulkontext nachdrücklich - eine Schnittstelle, die zukünftig für eine erfolgreich und effizient rekrutierende Hochschule von essentieller Bedeutung sein wird, dort neue Arbeitsplätze und -bereiche schaffen kann sowie Geomarketing-Unternehmen fraglos neue Kunden und Umsätze bescheren kann. Der Ansatz von BRUNO & GENOVESE blieb bis heute trotz seiner vielverheißenden Ergebnisse und Optimierungspotenziale sowie des explizit genannten Forschungsbedarfs zumindest für den deutschen HS-Kontext von weiterer Forschung unberührt. Die vorliegende Arbeit soll dieser Forderung in weiten Teilen nachkommen. Sie zielt darauf ab - zunächst auf genereller Ebene - die Daseinsberechtigung und insbesondere die Anwendungspotenziale des Geomarketing im davon noch recht unerschlossenen HS-Kontext grundlegend und nachdrücklich zu vergegenwärtigen


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Product Details
  • ISBN-13: 9783346480958
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 168
  • Spine Width: 10 mm
  • Weight: 227 gr
  • ISBN-10: 334648095X
  • Publisher Date: 21 Jul 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ein gravitationstheoretischer Ansatz zur Modellierung von Ausschöpfungsgraden ausgewählter Studiengänge der Rheinischen Friedrich-Wilhelms-Universit
  • Width: 148 mm


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Geomarketing im Kontext hochschulischen Wettbewerbs in Deutschland: Ein gravitationstheoretischer Ansatz zur Modellierung von Ausschöpfungsgraden ausgewählter Studiengänge der Rheinischen Friedrich-Wilhelms-Universit
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Geomarketing im Kontext hochschulischen Wettbewerbs in Deutschland: Ein gravitationstheoretischer Ansatz zur Modellierung von Ausschöpfungsgraden ausgewählter Studiengänge der Rheinischen Friedrich-Wilhelms-Universit
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Geomarketing im Kontext hochschulischen Wettbewerbs in Deutschland: Ein gravitationstheoretischer Ansatz zur Modellierung von Ausschöpfungsgraden ausgewählter Studiengänge der Rheinischen Friedrich-Wilhelms-Universit

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