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Ganzheitliches Sehen in der Werbung: Ein Vergleich zwischen systemischen Ansatz und taoistischem Prinzip

Ganzheitliches Sehen in der Werbung: Ein Vergleich zwischen systemischen Ansatz und taoistischem Prinzip

          
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About the Book

Inhaltsangabe: Einleitung: Diese Arbeit beschäftigt sich mit dem Vergleich zwischen dem systemischen Ansatz und dem taoistischen Prinzip. Ich selbst suchte parallel zu meinen Studium eine Kommunikationsform, die sich nicht hauptsächlich über Sprache ausdrückt und begann eine Shiatsuausbildung. Shiatsu ist eine ganzheitliche Körpertherapie auf der Grundlage der chinesischen Philosophie. Inspiriert durch diese andere Sicht der Dinge begegnete ich in Seminaren dem Ganzheitsphänomen in der Markenführung und dem systemischen Denken im Management. Das löste in mir die Suche nach einer Verbindung zwischen diesen Bereichen aus. Obwohl die Grundlagen der chinesischen Philosophie dem westlichen Denken fremd sind, scheinen die Komplexitätswissenschaften gleiche Erkenntnisse hervorgebracht zu haben. Capra bezeichnet die derzeitige Situation als eine "Krise der Wahrnehmung", wir sind im Begriff unser Wahrnehmungsmodell zu verändern, alte Werte und Sichtweisen geraten ins Schwanken, neue werden gesehen und versetzten uns in Staunen. Daß unsere Wirklichkeiten relativ sind, ist uns nicht erst durch die humorvollen Beschreibungen Waszlawiks bekannt. C.G. Jung entgegnete einem früheren Präsidenten der British Anthropological Society auf die Frage: "Können Sie verstehen, daß ein so hochintelligentes Volk wie die Chinesen keine Naturwissenschaft kennt?" "Sie haben eine Naturwissenschaft, nur verstehen Sie sie nicht. Sie beruht nicht auf dem Kausalitätsprinzip. Das Kausalitätsprinzip ist nicht das einzige Prinzip, es ist nur relativ: Das Aufspüren von nahenden Veränderungen in der menschlichen Kommunikation ist eine wesentliche Antriebsfeder im Management von Unternehmen und in deren Werbestrategien. Werbung inspiriert und nährt sich zum Teil aus einer interdisziplinären Mischung philosophischer, psychologischer und soziologischer Fachrichtungen. Gesellschaftskommunikation hat den Menschen in seinen Beziehungen zu sich und seiner Umwelt im Blick. Sie erforscht was der Mensch denkt, wi


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Product Details
  • ISBN-13: 9783838622187
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 190 gr
  • ISBN-10: 3838622189
  • Publisher Date: 13 Mar 2000
  • Height: 210 mm
  • No of Pages: 136
  • Series Title: German
  • Sub Title: Ein Vergleich zwischen systemischen Ansatz und taoistischem Prinzip
  • Width: 148 mm


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