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Gamshut versus Gore-Tex-Trendsport Wandern?

Gamshut versus Gore-Tex-Trendsport Wandern?

          
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About the Book

Zwischenprüfungsarbeit aus dem Jahr 2004 im Fachbereich Gesundheit - Sport - Sportsoziologie, Note: 2, Georg-August-Universität Göttingen, Sprache: Deutsch, Abstract: Wandern gehört seit eh und je zu den beliebtesten Urlaubsaktivitäten der Deutschen und erlebt in Zeiten von Handys, Laptops, Multi-Media-Events, Börsenzahlen und Konsumhypes- wahrscheinlich nicht zufällig- eine Renaissance. Die Zahlen der Wanderanhänger steigen und das Bild von rentnernden Wandergruppen mit Gamshut, Kniebundhosen und einem fröhlichen "Im Frühtau zu Berge" auf den Lippen verblasst langsam. Stattdessen treten vermehrt Pärchen, die rucksackbepackt und mit Jack Wolfskin- Gore-Tex- Jacke durch ferne Wildnissen streifen, in Erscheinung. Rund 20 Mio. deutsche Bürger geben an, mehr oder weniger regelmäßig zu wandern und in den letzten Jahren können Wanderreiseveranstalter hohe Zuwächse verzeichnen1. Im Bereich des Outdoorsports erreicht nur noch das Radfahren diese Größenordnung, während das angeblich so trendige Inline-Skating ebenso wie das Mountainbiking nur eine vergleichsweise kleine Rolle spielen. Im Urlaub üben 70% aller Deutschland- und Österreich-Gäste den sanften Fußsport aus, mehr als alle Biker, Skater und Kletterer zusammen (vgl. BRÄMER 2002a). Auch Zeitschriften und Lifestyle- Magazine beschäftigen sich neuerdings intensiv mit dem Thema, das Wirtschaftsmagazin "Impuls" zum Beispiel redet vom "Megatrend Wandern". Die vorliegende Arbeit soll untersuchen, ob Wandern wirklich "voll im Trend" liegt (DEUTSCHER WANDERVERBAND (Hrsg.), 6) und ob es, sollte dem so sein, deshalb auch gleichzeitig als "Trendsportart" (BRÄMER 2001c) bezeichnet werden kann. In einer Untersuchung des neuen Wanderpulikums und der derzeitigen Marktsituation und des Marktvolumens soll versucht werden, die Wanderer in ihren Eigenschaften und Vorlieben näher zu bestimmen. Ziel ist es hierbei die Stilisierung der Wanderer zu untersuchen. Anhand des in der Sportwissenschaft vorherrschenden qualitativen Ansatzes zur T


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Product Details
  • ISBN-13: 9783640615223
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 68
  • Series Title: German
  • Weight: 100 gr
  • ISBN-10: 3640615220
  • Publisher Date: 29 Jul 2010
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm


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