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Fútbol: El Juego Infinito / Football Infinite Game: The New Football as a Symbol of Globalization

Fútbol: El Juego Infinito / Football Infinite Game: The New Football as a Symbol of Globalization

          
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About the Book

«El futbol es un juego emocionante que, sin embargo, no tiene corazón.»

No existe ningún otro fenómeno social que, como el futbol, se haya adaptado con más naturalidad a la globalización. A pesar de tratarse de un juego en apariencia tan primitivo y alérgico en su práctica a la tecnología, se ha incorporado con enorme facilidad a todos los vehículos de comunicación: prensa, radio, televisión, internet y todas las variables de redes sociales existentes y por venir. En este proceso, se ha convertido en un negocio planetario que explota la emoción, que necesita de héroes y al que ya no le alcanza el resultado para seducir. Un juego de pobres que mueve una industria de ricos.

En Futbol: el juego infinito, Jorge Valdano repasa los diferentes actores que participan en este espectáculo, y describe cómo cada uno de ellos se ha adaptado a esa nueva realidad global del futbol. Cómo el juego en sí mismo ha cambiado, transformando el papel de los entrenadores y de los jugadores, a quienes ha convertido en nuevos héroes planetarios. Explica cómo, en definitiva, el futbol es hoy un negocio sin fronteras que genera una emoción en perpetua renovación, y que convierte a los aficionados en clientes.

ENGLISH DESCRIPTION

"Soccer is an exciting game that, nevertheless, has no heart."

There is no other social phenomenon like soccer that has adapted more naturally to globalization. Despite its appearance as a primitive game that is practically alergic to technology, it has been incorporated with ease into all means of communication: print, radio, television, Internet, and all the variations of social networks that are around now and in the future. And in this process, it has become a global business that plays on emotion, that needs heroes, and that never ceases to seduce. A poor man's game that moves a rich man's industry.


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Product Details
  • ISBN-13: 9786073189880
  • Publisher: Prh Grupo Editorial
  • Publisher Imprint: Conecta
  • Height: 208 mm
  • No of Pages: 312
  • Spine Width: 23 mm
  • Width: 135 mm
  • ISBN-10: 6073189885
  • Publisher Date: 18 Aug 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 300 gr


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