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Fußballsponsoring in der BRD. Geschichte und Strukturanalyse: Geschichte und Analyse heutiger Strukturen am Beispiel der Stuttgarter Kickers

Fußballsponsoring in der BRD. Geschichte und Strukturanalyse: Geschichte und Analyse heutiger Strukturen am Beispiel der Stuttgarter Kickers

          
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About the Book

Bachelorarbeit aus dem Jahr 2016 im Fachbereich Gesundheit - Sport - Medien und Kommunikation, Note: 1,3, Hochschule Fresenius München, Veranstaltung: Sportmanagement, Sprache: Deutsch, Abstract: Heutzutage ist - sowohl im deutschen als auch internationalen Sport und speziell im Fußball - Sponsoring jeglicher Art, sei es Trikotwerbung, Bandenwerbung oder die Namensgebung des Stadions, so allgegenwärtig wie selbstverständlich. Von Jugendvereinen im Amateurbereich, die von regionalen (Klein-)Unternehmen durch im Vergleich sehr geringe Beträge oder die Bezahlung der Trikots gesponsert werden, bis zu den besten und erfolgreichsten Mannschaften Europas und der Welt, wie dem FC Bayern München oder Borussia Dortmund, die jährlich mittlere zweistellige Millionenbeträge von Großunternehmen und Global Playern kassieren, beteiligen sich nahezu alle Sportvereine in Deutschland am Sportsponsoring und haben so einen mehr oder weniger großen Anteil an den 45 Milliarden Dollar, die weltweit, und 3-4 Milliarden Euro, die in Deutschland umgesetzt werden. Wenn Unternehmen insbesondere im Fußball so viel Geld dafür in die Hand nehmen, dass sich Sportmannschaften ihr Logo auf die Trikots kleben oder ihre Werbung durch die Stadionbanner laufen lassen, stellen sich mehrere Fragen. Diese sind unter anderem: Wie läuft dieser Prozess überhaupt ab? Wer ist beteiligt? Welche Ziele verfolgen Sponsoren und Gesponserte? Wie fing alles an? Wie entwickelte sich Sportsponsoring? Wie ist die aktuelle Lage?


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Product Details
  • ISBN-13: 9783668319462
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 109 gr
  • ISBN-10: 3668319464
  • Publisher Date: 29 Nov 2016
  • Height: 210 mm
  • No of Pages: 74
  • Series Title: German
  • Sub Title: Geschichte und Analyse heutiger Strukturen am Beispiel der Stuttgarter Kickers
  • Width: 148 mm

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Fußballsponsoring in der BRD. Geschichte und Strukturanalyse: Geschichte und Analyse heutiger Strukturen am Beispiel der Stuttgarter Kickers
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Fußballsponsoring in der BRD. Geschichte und Strukturanalyse: Geschichte und Analyse heutiger Strukturen am Beispiel der Stuttgarter Kickers
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