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Fußballschuh ins Bild gerückt. Eine Analyse von Werbebildern

Fußballschuh ins Bild gerückt. Eine Analyse von Werbebildern

          
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About the Book

Studienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, Alpen-Adria-Universität Klagenfurt, Sprache: Deutsch, Abstract: Besonders für Sportler dient der Schuh aber nicht nur als Schutz der Fußsohle, sondern entwickelte sich als notwendiges und hoch funktionelles Arbeitsgerät, wie etwa im Fußballsport. Für die Hersteller dieser sportlichen Arbeitsgeräte ist es natürlich sehr wichtig, dem potentiellen Kunden die Vorzüge ihres eigenen Produkts rasch und vor allem aussagekräftig zu vermitteln. Dies geschieht vor allem durch (Werbe-)Bilder. Bilder haben in der heutigen Gesellschaft einen sehr hohen Stellenwert. Sie können nicht nur im Bereich der Werbung, sondern auch hinsichtlich einer emotionalen Meinungsbildung des Betrachters zu einem Erfolg, aber auch leicht zu einem Misserfolg führen. Gegenstand der vorliegenden Arbeit ist es nun, (Werbe-)Bilder von Fußballschuhen des Weltmarktführers in diesem Bereich zu analysieren. Dies geschieht mittels ikonografischikonologischer Interpretation repräsentativer, prototypischer Einzelbilder. Das Ziel liegt dabei darin, eine Aussage über die Darstellung des Produkts "Schuh" in den aktuellen Werbebildern generieren zu können. Am Ende der Arbeit wird sich dabei zeigen, dass auf den Bildern das Produkt selbst als alles andere als ein "Schuh" im Sinne der obigen Definition dargestellt wird. Vielmehr werden durch die Darstellungen eine Reihe von Emotionen und impliziter Vorstellungen beim Betrachter geschürt, welche sich förderlich auf den Verkauf des Produkts auswirken sollen. Die nachfolgende Arbeit gliedert sich wie folgt: Für den Beginn einer wissenschaftlichen Arbeit ist die entsprechende theoretische Einbettung unerlässlich, weshalb das erste Kapitel dem Rechnung tragen soll. Anschließend wird im darauffolgenden Kapitel das konkrete Vorhaben im Detail vorgestellt sowie das methodologische Vorgehen abgesteckt. Im Anschluss daran werden die ausgewählten B


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Product Details
  • ISBN-13: 9783668816374
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668816379
  • Publisher Date: 08 Oct 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 59 gr


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