One of the most significant ways branding and marketing of higher education has changed in recent years has been in the online space, using a variety of new platforms for external social and digital platforms. To achieve this, it ahs become common for universities to ensure home page is clearly laid out portal to all of the content that students are looking for online. This means websites often have new feature elements, such as well placed navigation bars and engaging visuals, e.g. slideshow, multimedia, content etc. So, broader tends in the use of social media platforms, however, have shown that when their use of colleges, universities, community colleges and other academic institutions. Also, there are a number of tends in recruitment and enrollment that are having a significant impact on how institutions go about attracting. There are a number of trends in recruitment and enrollment students knowing consumers' education tuition what level is reasonable issue is important factor, that are having a significant impact on how institutions go about attracting students. It includes demographics and increased mobility of students, as well as the increasing cost of higher education in many countries. Firstly, I shall indicate the recent higher education trends for enrollment and recruitment references hand. Such as: education cost trend, effect or impact to many families concern experiencing a diminished ability to pay for a college education compared to pre-recession levels, median household income, home equity and net worth are all down. Meanwhile, commonly global college tuition costs have continued to climb steadily, even after financial aid is factored in. Even more families are re-evaluating the education tuition, who are willing to pay for a college education. Commonly, the cost of a college education is climb up against the ceiling of what education. The cost of a college education is climbing up against the ceiling of what families will consider paying. Even, students from upper-middle income families are experiencing higher levels of student debt and factoring in the cost of post-graduate study of majoring in certain fields. So what major subject choice at the course factor will influence the student feel whether the tuition is reasonable or unreasonable to pay. Even, media coverage and legislative attention are shaping public opinion about the value of a college education is necessary a value gap which has opened up in the polling because far fewer people believe going to college at any price will be worth the financial investment. It seems some public universities which get government funders' assistance can make their appropriations contingent upon institutional better performance measures. In fact, families are seeking evidence of successful results to justify their college investment. Higher education has become less and end itself and increasingly a means to an end primarily an economically viable career factor in outcomes as well as cost. Students will expect proof of high graduation rates and graduate employment at acceptable salary levels.Secondly, on different demographics trend hand, the number of high school graduates is shrinking, but the proportion that is ethically diverse is growing. The country's changing demographics, combined with a widening gap between the nation's rich and poor, mean more first generation students and students from socio-economic background that not only make paying for college a challenge, but also often leave them underprepared for college level study.