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Funktionelle Lebensmittel: Semiotische Untersuchung eines Marktes

Funktionelle Lebensmittel: Semiotische Untersuchung eines Marktes

          
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About the Book

In unserer vorliegenden Arbeit ist es uns gelungen, ein Thema zu umreißen, das auf den ersten Blick sehr breit gefächert zu sein scheint. Indem wir uns mit dem neuen Markt für ultrafrische Snacks beschäftigten, gelang es uns, die Tendenz der Industrie zu Neuheiten und Innovationen zu analysieren. Die semiotische Analyse der Verpackungen ermöglichte es uns, die kleinsten Botschaften der Verpackungen herauszuarbeiten und vor allem die unterschiedlichen Positionierungen und Werte ein und desselben Produkts zu verdeutlichen. Das Segment der ultrafrischen Snacks ist jedoch nur eines von vielen Beispielen in der Welt der funktionellen Lebensmittel. Seit ihren Anfängen wurden immer wieder neue Produkte entwickelt, die über einen langen oder kurzen Zeitraum erfolgreich oder erfolglos waren und dann wieder verschwanden, wie z. B. Danino Eiscreme oder Danao Saft von Danone. Die Industrie ist gezwungen, sich an die restriktiven EU-Richtlinien anzupassen und die Wünsche der Verbraucher zu erfüllen.


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Product Details
  • ISBN-13: 9786205952375
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Weight: 91 gr
  • ISBN-10: 6205952378
  • Publisher Date: 29 Apr 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Semiotische Untersuchung eines Marktes
  • Width: 152 mm


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Funktionelle Lebensmittel: Semiotische Untersuchung eines Marktes
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