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Fundamentals of Business-To-Business Sales & Marketing

Fundamentals of Business-To-Business Sales & Marketing

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About the Book

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.


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Product Details
  • ISBN-13: 9780071408790
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: Mcgraw-Hill Education
  • Depth: 29
  • Language: English
  • Returnable: N
  • Spine Width: 25 mm
  • Width: 155 mm
  • ISBN-10: 0071408797
  • Publisher Date: 11 Sep 2003
  • Binding: Hardback
  • Height: 236 mm
  • No of Pages: 208
  • Series Title: English
  • Weight: 532 gr


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