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Frictionless: Disenar una estrategia omniexperiencia a partir de la integracion de canales

Frictionless: Disenar una estrategia omniexperiencia a partir de la integracion de canales

          
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About the Book

¿No sabes por donde empezar tu estrategia omnicanal? ¿Has intentado acciones en tu tienda fisica y en tu tienda digital y no estas contento con los resultados? ¿Te hablan de poner al cliente en el centro pero no sabes por donde empezar? ¿Sabes que la tecnologia es necesaria para hacer crecer tu negocio pero tienes miedo de equivocarte al elegirla? Si te has planteado alguna de estas preguntas ultimamente, tienes en tus manos un libro que quiere darte respuestas. Encontraras mas de 100 casos de empresas de todos los tamanos y sectores que han crecido con exito a traves de definir e implementar una estrategia omnicanal. En los ultimos anos estamos inmersos en cambios profundos en nuestro comportamiento como consumidores. La incertidumbre y la velocidad de los cambios son ahora una constante. Han aparecido nuevos jugadores en el mercado que ofrecen modelos muy diferentes a los que estabamos acostumbrados para vender y relacionarnos con los consumidores. Y ante este tsunami, es el momento de poner orden y foco. Frictionless quiere ayudarte a poner orden a traves de una metodologia ordenada para disenar e implementar una estrategia omnicanal. Y lo hace poniendo el foco no en la ideacion y ejecucion de canales de forma aislada, sino a partir de la experiencia del consumidor, ayudando a identificar sus necesidades y ofreciendo soluciones. Metodologias, casos de exito y herramientas que te permitiran de forma rapida, facil y con un enfoque practico ajustar o poner en marcha tu estrategia omnicanal.


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Product Details
  • ISBN-13: 9788417942793
  • Publisher: Profit Editorial
  • Binding: Paperback
  • Height: 280 mm
  • Weight: 33 gr
  • ISBN-10: 8417942793
  • Publisher Date: 5/14/2021
  • Edition: 1
  • Language: Spanish

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