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Fremdfondsvertrieb von Banken - 'Open Architecture' als Vertrauenssignal und Qualitätsmotor?

Fremdfondsvertrieb von Banken - 'Open Architecture' als Vertrauenssignal und Qualitätsmotor?

          
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About the Book

Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,3, Universität Trier, Sprache: Deutsch, Abstract: Eine aktuelle Umfrage von TNS-Emnid zeigte, dass nur 34% aller Befragten ihrer Bank oder Sparkasse sehr vertrauen. Fast jeder Fünfte der Befragten misstraut den Banken sogar. Aber gerade wenn es um einen für das tägliche Leben so enorm wichtigen Bereich wie das Thema Geld geht, ist Vertrauen eine Grundvoraussetzung für eine konstruktive Zusammenarbeit. Um das Kundenvertrauen wieder zu stärken ist eine objektive Beratung, welche auch Fremdprodukte einbezieht, eine gute Strategie, denn 61% der Befragten halten dies für sehr wichtig, bei Depotbesitzern liegt dieser Anteil mit 80% nochmals höher. Im Folgenden wird der Vertrieb von Investmentfonds deutscher Banken näher betrachtet, denn in diesem Bereich sind die Banken mehrheitlich dazu übergegangen, zunehmend auch Fremdprodukte von in- und ausländischen Anbietern in ihre Produktpalette aufzunehmen. Eine Begründung der Banken ist der Kundenwunsch verknüpft mit der Hoffnung, verlorenes Vertrauen so wieder zurückzugewinnen, denn der Vertrauensverlust in der Vergangenheit resultierte bei Investmentfondsbesitzern vielfach aus Fehlberatungen sowie der schwachen Performance hauseigener Fondsprodukte. Daher erhoffen sich sowohl Banken als auch Anleger von dieser Öffnung eine höhere Qualität von Produkten und Beratung. Die zentrale Frage dieser Arbeit wird sein, ob der Fremdfondsvertrieb die in ihn gesetzten Erwartungen hinsichtlich der Erhöhung des Vertrauens und der Qualität gerecht werden kann. Um diese Frage zu beantworten wird im folgenden Kapitel der Absatz des Gutes Investmentfonds näher analysiert. Dabei spielen die Besonderheiten des Investmentfondsvertriebes aus Sicht der Neuen Institutionenökonomie eine besondere Rolle, ebenso das Konstrukt Vertrauen. Im dritten Kapitel wird ein kurzer Marktüberblick über die verschiedenen Formen des Drittfondsvertriebes sowie den Argumenten für


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Product Details
  • ISBN-13: 9783638708142
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3638708144
  • Publisher Date: 03 Aug 2007
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Weight: 109 gr


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