About the Book

The Doc Larsen Business Adventure Series draws upon the author's corporate management experience, teaching entrepreneurship and management at three universities, publication of two entrepreneurship books and mentoring many new business managers. A portion of proceeds from book sales is being donated to several organizations committed to helping young entrepreneurs including Junior Achievement of America. So how do we educate and motivate young potential entrepreneurs, helping them understand how to plan, launch, and manage a new business?

Empowering young adults with entrepreneurship skills helps them excel no matter what career path they pursue. Entrepreneurship programs teach students critical thinking, problem solving, creativity, teamwork, ethics, social responsibility and to plan, develop and launch a new business.

But there are challenges. Young adults prefer stories to textbooks. Understandable, compared to action stories, business can be boring. But it doesn't have to be if we develop creative strategies to attract, motivate, and educate young adult readers. The author created the Doc Larsen Business Adventure Series to spur young adult interest in entrepreneurship, help them develop new business ideas and create a successful new business venture.

The conversational style of Freddie and Billie's New Business Adventure targets young adults, providing a strong foundation to understand the challenges and solutions for creating a successful new venture. Using conversations and storytelling techniques, not academic lectures, and a light entertaining, highly readable, jargon-free style ensures Freddie and Billie's 'learn by doing' experience is shared with readers. Understanding how new ventures are developed typically demands a 'textbook' approach and this can be overwhelming. The author created the Business In A Box^TM system- a powerful, simple to understand tool to plan, launch and manage new ventures with seven integrated models offering a simplified process and powerful tool helping young adult entrepreneurs develop a new venture. The Story: Living near Long Island's south shore, Freddie Lampert and Billie Phillips were two high school seniors, spending all their spare time pursuing their favorite pastime, fishing. They had an idea for a new fishing jig- they designed it, built it, tested it, and it attracted more fish than any other jig. They knew they had a great idea. So now what? Many more questions than answers, clueless on where to start, and as they said, '... they knew zilch about business'. Both are older now, married with families, and co-founded a successful public software design company. They share their story on their teen age business journey, through a three-hour interview on a new TV show, Lessons For Young Entrepreneurs, describing their experience creating a new fishing jig business with the help of Dr. Ralph Larsen, or 'Doc', and his constant companion, Mitch, described as the 'droolingest' St. Bernard they ever saw, totally out of place on Long Island's south shore. The teens' journey with Doc's mentoring, starting with an idea and creating an exciting opportunity is shared with readers. So for a young entrepreneur like Freddie or Billie, thinking about a new business idea they want to pursue, maybe design a new kitchen tool, create a new pet accessory, or maybe develop a new fishing jig, and don't know where to start, or like the idea of 'doing your own thing', this book can help. Helping young entrepreneurs is why Freddie and Billie's New Business Adventure was written. And if their journey helps even one young entrepreneur say, 'I can do that', the author will have accomplished his mission.