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Frauen- und Männerbilder in der Wirtschaftswerbung des 20. Jahrhunderts - Der starke Karrieremann

Frauen- und Männerbilder in der Wirtschaftswerbung des 20. Jahrhunderts - Der starke Karrieremann

          
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About the Book

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Wirtschafts- und Sozialgeschichte, Note: 1,0, Universität Regensburg, Veranstaltung: Frauen- und Männerbilder in der Wirtschaftswerbung des 20. Jahrhunderts, Sprache: Deutsch, Abstract: Nach einem allgemeinen Teil zum aktuellen Begriff von Menschenbildern wie er im Marketing aber auch in anderen Bereichen Verwendung findet, folgt eine Systematisierung von Männerbildern in der Werbung. Eines dieser Männerbilder entspricht dem starken, erfolgreichen Karrieremann. Dessen Bedeutung für die Wirtschaftswerbung des beginnenden 20. Jahrhunderts wird im vorliegenden Text ausführlich dargestellt und untersucht. Der besondere Fokus liegt dabei auf der Zeit der Jahrhundertwende, den Goldenen 20er Jahren und dem Nationalsozialismus. Dabei wird besonders deutlich, dass die Fragen Was ist Schönheit? Was ist Erfolg? Was ist Stärke? von der Jahrhundertwende bis heute unterschiedlicher kaum beantwortet werden können.


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Product Details
  • ISBN-13: 9783638652957
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 297 mm
  • No of Pages: 48
  • Series Title: German
  • Weight: 140 gr
  • ISBN-10: 3638652955
  • Publisher Date: 22 Jun 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 210 mm


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