The advent of the fourth wave of technology-virtual, augmented and mixed reality, is dramatically changing the way we perceive and do things. Today, this technology has opened a world of possibilities in ways we could not have fathomed a decade earlier. As cryptocurrencies are forging their way into replacing the traditional currencies of the world, we can see that virtual realism is the new world-order. There is no area left untouched by this fourth wave-medicine, robotics, engineering, military, sports and gaming-every area known to man is under an express transformation.The financial services industry needs to catch up with newer ways of doing business and presenting innovative solutions that will add value to clients and share-holders. The value that technically innovative solutions present in terms of ROI just makes it impossible to ignore the possibilities that exist today. Because what we do today, will shape our tomorrow. This book delves on the business of investment and wealth management from a scientific as well as an artistic perspective, through deploying technology to our advantage and unleashing the power of perceptual experience. It is finally left to us to either ride the wave or be drowned under its current. But the wave is already here!Who this book is for: This book is for all the technology, business, and idea enthusiasts in the world who are passionate about adding value to people's lives. It is for all of those who are inquisitive about how our world is set to be transformed in ways we can be as creative to think as we please. This is not an overstatement at all, as we will see through this book. Although a lot of this book is about the Wall Street business, it will give the reader a taste of the fourth wave of technology, and how it is impacting every area of our lives. If you want to pick this book, you need not be a technical or financial geek; it will do if you are just plain inquisitive about the way things are changing through innovative technologies. This world is a world of possibilities, and this book is merely a window into it...For businesses, ideas in the book would demonstrate how to empower your end customer. The simple reason, is this- in business, the goal should not be left to empowering your own systems and processes, products and solutions. An intelligent business needs to empower its customers so that they can, in turn, empower the business by dealing with it on a time and again basis. It takes the reader into the power of perceptual experience- how you can win clients by getting them to taste your product through virtual, augmented or mixed reality. The individual use cases may be easily used as blueprints to power any business with the needed customization.For individuals, this book presents several interesting and innovative applications that are made possible through the implementation of disruptive technologies, including the fourth wave. The dimension that it presents for a positive change in customer experience is certainly worth looking forward to.
About the Author: Deepthi Ayyagari has a decade and a half's experience in the software technology industry in delivering products that have immense value for clients. After dabbing her hands in the domains of insurance and health care, amongst others, she is working with a financial services industry major for the past one decade. She believes that adding value to what you offer clients should be an everyday business. For in the end, two things matter-what business value your products deliver to your clients, and what business value your clients derive from your products!