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Forschungs- und Entwicklungsarbeit im Oligopol am Beispiel der Digitalisierung der Kinowerbung

Forschungs- und Entwicklungsarbeit im Oligopol am Beispiel der Digitalisierung der Kinowerbung

          
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About the Book

Diplomarbeit aus dem Jahr 2001 im Fachbereich VWL - Mikroökonomie, allgemein, Note: 2,0, Universität Paderborn (International Management), Sprache: Deutsch, Abstract: Ein Grundcharakteristikum der Menschen scheint der Drang zu sein, das Neue und Unentdeckte erforschen zu wollen. Ständig werden neue Tatsachen aufgedeckt und neue Erfindungen gemacht, um der Menschheit das Leben leichter zu machen. Manchen dieser Erfindungen kommt dabei eine größere Bedeutung zu als anderen. Hin und wieder kam es durch Erfindungen zu einem Gesellschaftswandel. Die Eisenzeit löste beispielsweise die Bronzezeit ab. Ende des 19ten Jahrhunderts ergriff die industrielle Revolution die Gesellschaft und läutete die Industriegesellschaft ein, wie sie heutzutage bekannt ist. Die Anzahl der Entdeckungen und Entwicklungen nahm rapide zu und gegen Ende des 20ten Jahrhunderts wurde der Computer erfunden. Mit dieser Erfindung potenzierten sich die Entwicklungen und Erforschungen des Neuen und Unbekannten. Die Entdeckung des Computers beschleunigte aber gleichfalls einen gesellschaftlichen Wandel von der Industriegesellschaft hin zur Dienstleistungsgesellschaft. Seit dem Beginn dieser Wandlung hat sich ein stellvertretendes Wort für diese Entwicklung etabliert: digital. Es gibt kaum etwas, was nicht nach und nach von seiner analogen Form in eine digitale Form gebracht wird, also bildhafte Informationen in Nullen und Einsen übertragen werden, um diese dann digital speichern und verarbeiten zu können. Diese Wandlung wird auch als Digitalisierung bezeichnet. Sie ergreift kontinuierlich von allen Lebensbereichen des Menschen Besitz und scheint unaufhaltsam zu sein. Eine dieser Facetten soll Gegenstand der vorliegenden Arbeit sein. Seit Beginn des 20ten Jahrhunderts gibt es das Kino. Die Faszination der bewegten Bilder erfaßte schnell die gesamte Menschheit und das Kino wurde zu einem Massenmedium. 1950 zählte man allein in Deutschland 750 Millionen Zuschauer. Mit der zunehmenden Verbreitung des Fernsehen


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Product Details
  • ISBN-13: 9783638719384
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Weight: 154 gr
  • ISBN-10: 3638719383
  • Publisher Date: 12 Sep 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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Forschungs- und Entwicklungsarbeit im Oligopol am Beispiel der Digitalisierung der Kinowerbung
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