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Formen und Bedeutung von Messen

Formen und Bedeutung von Messen

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universität der Bundeswehr München, Neubiberg (Institut für Produktionswirtschaft und Marketing), Veranstaltung: Seminar Kommunikationspolitik, 24 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Der Messeplatz Bundesrepublik Deutschland ist Marktführer auf dem Gebiet der als international charakterisierten Messen. Rund zwei Drittel der global führenden Messen finden in Deutschland statt. Die 150 internationalen Messen und Ausstellungen locken jedes Jahr rund 170.000 Aussteller, davon die Hälfte aus dem Ausland und 10 Mio. Besucher auf die Gelände der 25 deutschen Messegesellschaften, die überregionale Messen anbieten (AUMA 2004, S. 3). Diese Zahlen verdeutlichen das das Marketinginstrument Messe eine feste und richtungweisende Größe im Wirtschaftsraum Deutschland ist. Eine Vielzahl von empirischen Untersuchungen hat die Bedeutung des Marketinginstrumentes Messe belegt (Spannagel et al. 1999, S. VIII). Messen existieren in unterschiedlichen Arten und Ausprägungen. Ziel dieser Arbeit ist es einen Überblick über ausgewählte Möglichkeiten der Typologisierung einer Messe zu geben. Des Weiteren wird die angesprochene Bedeutung des Marketinginstrumentes Messe aufgezeigt. Es werden die Möglichkeiten und Einflüsse in Kommunikationspolitik, dem gesamten Marketing-Mix, sowie Auswirkungen auf die Gesamtwirtschaft betrachtet. Diese Darstellung soll dem Leser einen Einblick in das Wesen der Messe geben und ihre Position in Einzel- und Gesamtwirtschaft verdeutlichen. Zum Abschluss möchte der Autor die Ergebnisse im letzten Kapitel zusammenfassen.
About the Author: - 2008-2014: Lehramtsstudium für die Fächer Russisch, Philosophie und Ethik an der Martin-Luther-Universität Halle-Wittenberg - 2011: einsemestriger Studienaufenthalt an der Staatlichen Moskauer Lomonosov-Universität - seit 2014: Studienreferendar für das Lehramt an ISS/Gymnasien für die Fächer Ethik, Philosophie und Russisch


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Product Details
  • ISBN-13: 9783638598118
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 363859811X
  • Publisher Date: 13 Aug 2007
  • Height: 216 mm
  • No of Pages: 36
  • Series Title: German
  • Weight: 54 gr


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