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Formen des Engagements internationaler Unternehmen in Transformationsländern: Rahmenbedingungen Mittel- und Osteuropas und deren Einfluß auf Markteintrittsstrategien internationaler Unternehmen

Formen des Engagements internationaler Unternehmen in Transformationsländern: Rahmenbedingungen Mittel- und Osteuropas und deren Einfluß auf Markteintrittsstrategien internationaler Unternehmen

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Zielsetzung dieser Arbeit ist es, den Entscheidungsspielraum bei der Wahl der Form der internationalen Unternehmenstätigkeit in den mittel- und osteuropäischen Transformationsländern zu durchleuchten. Besonderes Augenmerk gilt dabei Rußland, den Visegradstaaten Polen, Tschechien, Ungarn und Slowakei, dem Baltikum mit Estland, Lettland und Litauen sowie den Balkannationen Rumänien und Bulgarien. Zunächst werden die wirtschaftlichen, gesellschaftlichen und politisch-rechtlichen Rahmenbedingungen dieser Länder untersucht. Die unterschiedlichen Erfolge im Reformprozeß werden dabei sehr deutlich. Anschließend erfolgt eine Diskussion der Anwendbarkeit der unterschiedlichen Formen der internationalen Unternehmenstätigkeit in den mittel- und osteuropäischen Reformländern. Der Analyseschwerpunkt liegt dabei auf den drei klassischen Markteintrittsstrategien: Exporte, Joint Venture und vollbeherrschte Tochterunternehmen. Eine weniger detaillierte Analyse erfahren anschließend die internationalen Vertragsformen Lizenzvergabe, Franchising und Vertragsfertigung. Es wird deutlich, daß der Stand des Transformationsprozesses wesentlichen Einfluß auf die Wahl der lnternationalisierungsform nimmt. Inhaltsverzeichnis: Inhaltsverzeichnis: Inhaltsverzeichnis2 Abkürzungsverzeichnis4 1.Problemstellung und Zielsetzung5 2.Theoretische Grundlegung7 2.1Konzeptionelle Festlegung7 2.1.1Internationale Unternehmung7 2.1.2Formen der internationalen Unternehmenstätigkeit7 2.1.2.1Abgrenzung7 2.1.2.2Exporte9 2.1.2.3Internationale Vertragsformen10 2.1.2.4Internationale Joint Ventures11 2.1.2.5Direktinvestitionen in vollbeherrschte Tochterunternehmen.12 2.1.3Transformationsprozeß / Transformationsländer12 2.2Jüngere Entwicklung der Theorie der IU13 2.2.1Theorie der Industrie-Organisation14 2.2.2Transaktionskostenansatz und Intemalisierungstheorie15 2.2.3Dunnings "Eklektische Theorie"18 2.2.4Strategischer Ansatz19 2.2.5Sonstige Ansätze20


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Product Details
  • ISBN-13: 9783838606187
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 127 gr
  • ISBN-10: 3838606183
  • Publisher Date: 09 Jan 1998
  • Height: 210 mm
  • No of Pages: 86
  • Series Title: German
  • Sub Title: Rahmenbedingungen Mittel- und Osteuropas und deren Einfluß auf Markteintrittsstrategien internationaler Unternehmen
  • Width: 148 mm


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Formen des Engagements internationaler Unternehmen in Transformationsländern: Rahmenbedingungen Mittel- und Osteuropas und deren Einfluß auf Markteintrittsstrategien internationaler Unternehmen
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Formen des Engagements internationaler Unternehmen in Transformationsländern: Rahmenbedingungen Mittel- und Osteuropas und deren Einfluß auf Markteintrittsstrategien internationaler Unternehmen
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Formen des Engagements internationaler Unternehmen in Transformationsländern: Rahmenbedingungen Mittel- und Osteuropas und deren Einfluß auf Markteintrittsstrategien internationaler Unternehmen

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