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Formate im interaktiven Fernsehen: Eine explorative Analyse

Formate im interaktiven Fernsehen: Eine explorative Analyse

          
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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,7, Technische Universität Ilmenau (Institut für Medien- und Kommunikationswissenschaft), Veranstaltung: ITV-Content - Bestehende Ansätze und ihre Grenzen, Sprache: Deutsch, Abstract: Das Fernsehen ist eines der wichtigsten Medien unserer Gesellschaft, es trägt im besonderen Maße zur Meinungsbildung bei, da ein großer Teil der Bevölkerung täglich von Fernsehausstrahlungen verschiedenster Sender erreicht wird. In Deutschland wird dem Einfluss dieses Mediums so viel Bedeutung beigemessen, dass das Duale System etabliert wurde, um eine Grundversorgung der Bevölkerung mit Information, Bildung und Unterhaltung sicherzustellen. Festzustellen ist, dass die Fernsehtechnik sich von einer analogen Technik zu einer digitalen Technik in den letzten Jahren entwickelte. Längst wurden heute die Vorteile des digitalen Fernsehens erkannt und zukünftig soll diese Technik deutschlandweit durchgesetzt werden. Neben den objektiven wirtschaftlichen Vorteilen erscheint besonders das Konzept der Interaktivität verlockend. Endlich scheint eine Möglichkeit gefunden zu sein, das zu realisieren, was schon Bertolt Brecht bei der Etablierung des Radios forderte: "Aus einem Distributionsapparat sollte ein Kommunikationsapparat gemacht werden. Ein Medium, dass einen Rückkanal besitzt. Ein Medium, das nicht einseitig sendet, sondern mit dem Menschen kommunizieren und interagieren kann. Diese Idee bewegte schon zu Beginn der Entwicklung der Fernsehtechnik die Gemüter. Nun ist es durch die digitale Technik möglich geworden, den Rückkanal tatsächlich zu initialisieren. Doch stehen die Fernsehmacher nun vor einer anderen Frage: Wollen die Menschen überhaupt ihre gewohntes Sehverhalten aufgeben und eigenständig entscheiden und agieren, und wenn ja, inwieweit? Dies ist die Frage, an deren Antwort sich Erfolg oder Misserfolg der digitalen Technik entscheidet. Gerade in Deutschland mit seinem reichen Free-TV-A


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Product Details
  • ISBN-13: 9783638931342
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine explorative Analyse
  • Width: 148 mm
  • ISBN-10: 363893134X
  • Publisher Date: 15 Apr 2008
  • Height: 210 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Weight: 82 gr


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