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Flüge als singuläre Produkte. Lassen sich die Angebote verschiedener Airlines vergleichen?

Flüge als singuläre Produkte. Lassen sich die Angebote verschiedener Airlines vergleichen?

          
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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Universität Trier (Fachbereich IV - Wirtschafts- und Sozialwissenschaften, Mathematik und Informatikwissenschaften), Veranstaltung: Exzellent und Exquisit. Zur Analyse des Einzigartigen, Sprache: Deutsch, Abstract: Fliegen ist für die Meisten mehr als nur Fortbewegung. Eine Flugreise ist auch immer ein Erlebnis, im Positiven sowie im Negativen. Doch was macht ein Flugerlebnis eigentlich aus und an welchen Gesichtspunkten kann man die Angebote von unterschiedlichen Airlines eigentlich unterscheiden? Diese Hausarbeit zeigt auf, dass der Unterschied auf europäischen Flügen von weitaus mehr Faktoren als der Beinfreiheit und dem Catering abhängt. Nach Informationen der internationalen Luftfahrtverbands IATA transportieren Airlines könnten weltweit im Jahr 2014 3,3 Milliarden Flugpassagiere transportiert worden sein, so viele wie noch nie. Trotz des ständig wachsenden internationalen Marktes ist der Wettbewerb zwischen den Airlines immer härter. Viele Flughäfen sind überlastet, die Slots für Starts und Landungen knapp und die drei staatlich subventionierten Golf-Airlines (Emirates, Ethiad, Qatar) sowie Billiganbieter (Ryanair, EasyJet) machen die Situation für die Traditionsairlines (Lufthansa, KLM / Airfrance) noch schwieriger. Insbesondere bei den besonders rentablen Interkontinentalflügen zwingen die Golfairlines Lufthansa und Co. mit immer luxuriöseren Kabinenausstattungen und Serviceleistungen zum Nachziehen (Mouwad, 2015). Mit diesen Angeboten sollen vor allem die zahlungskräftigen Geschäftsreisenden gebunden werden. Umso wichtiger wird für viele Reisende ein Vergleich zwischen den Airlines, bevor sie einen Flug buchen. Aber wodurch definiert sich eigentlich eine Flugreise und lassen sich unterschiedliche Angebote von verschiedenen Airlines überhaupt sinnvoll voneinander unterscheiden? Auf diese Frage soll in der vorliegenden Hausarbeit eingegangen werden. An erster S


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Product Details
  • ISBN-13: 9783668075436
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668075433
  • Publisher Date: 29 Oct 2015
  • Height: 210 mm
  • No of Pages: 26
  • Series Title: German
  • Weight: 50 gr


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Flüge als singuläre Produkte. Lassen sich die Angebote verschiedener Airlines vergleichen?
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Flüge als singuläre Produkte. Lassen sich die Angebote verschiedener Airlines vergleichen?
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Flüge als singuläre Produkte. Lassen sich die Angebote verschiedener Airlines vergleichen?

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